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Tag: Cheetah Digital

Consumer expectations are changing: Are marketers keeping up?
Consumer expectations are changing: Are marketers keeping up?
Posted on August 4, 2022
by MARKETECH APAC
There is an ongoing erosion of trust amongst consumers. Find out if your brand is at risk of such dampening confidence and know what to do about it.
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How APAC marketers can ‘dial up’ their mobile marketing strategy
How APAC marketers can ‘dial up’ their mobile marketing strategy
Posted on July 18, 2022
by MARKETECH APAC
Despite mobile marketing emerging as the hottest trend in relationship marketing, some brands and organisations are still hesitant to latch on.
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Starbucks shares insights on customer personalisation and engagement
Posted on June 17, 2022
by MARKETECH APAC
Barbara Spiering, Starbucks’ VP of marketing technology & quality engineering, reveals how a measured approach to technology adoption and implementation has led to deeper and more meaningful relationships with its customers.
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Five ways marketers can satisfy their ‘sweet tooth’  in a cookie-less world
Five ways marketers can satisfy their ‘sweet tooth’ in a cookie-less world
Posted on April 27, 2022
by MARKETECH APAC
Brands are facing their biggest challenge yet — balancing customers’ desires for personalised interactions while fiercely protecting customer privacy.
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Cheetah digital named  ‘strong performer’ in email marketing service providers report by independent research firm
Cheetah Digital named ‘strong performer’ in email marketing service providers report by independent research firm
Posted on April 22, 2022
by MARKETECH APAC
The report gave Cheetah Digital’s email marketing solution the highest scores possible across seven criteria.
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Cheetah Digital unveils key trends on relationship marketing–from loyalty to messaging
Cheetah Digital unveils key trends on relationship marketing–from loyalty to messaging
Posted on March 16, 2022
by Teddy Cambosa
The latest marketing index from Cheetah Digital covers topics ranging from privacy in advertising and loyalty messaging.
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Purebaby-Cheetah-Digital
Purebaby partners with Cheetah Digital to strengthen customer journey and loyalty
Posted on January 24, 2022
by MARKETECH APAC
In July 2018, Purebaby turned to Cheetah Digital, sat down and mapped out an entire customer journey to decide at exactly which touchpoints the retailer wished to interact with their customers. 
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How one iconic bakery brand embraced digital to turbocharge customer loyalty
How one iconic bakery brand embraced digital to turbocharge customer loyalty
Posted on January 19, 2022
by MARKETECH APAC
Working with bakery brand COBS Bread, a leader from consumer engagement Cheetah Digital shares how a well-built loyalty program can spell success for scaling growth in the long run.
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Why marketers should say no to ‘renting’ customer data
Why marketers should say no to ‘renting’ customer data
Posted on January 14, 2022
by MARKETECH APAC
There is life after the death of the cookie, and the solution boils down to genuinely giving value to customers in order to kickstart data exchange.
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CM Group and Cheetah Digital
CM Group merges with Cheetah Digital to further enhance customer-centric marketing solutions
Posted on October 22, 2021
by Kathleen Murata
The merger aims to expand and enhance both CM Group and Cheetah Digital’s marketing capabilities to meet the needs of customers.
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