Perth, Australia – To better represent the University’s vision towards a vision of a modern institution ready for the future, Murdoch University has unveiled its newest brand identity, created in partnership with marketing communications company Wunderman Thompson.
The new brand identity, according to Murdoch University Vice Chancellor Eeva Leinonen, supports the University’s vision to be recognized as a world-changing University by Western Australians, and national and international communities.
“We are a university of free thinkers, it is the foundation of everything we do, and our updated branding epitomizes this. This program builds upon Murdoch’s existing brand with an updated identity that reflects Murdoch as a modern university for the future,” Leinonen stated.
Meanwhile, Gary Smith, chancellor at Murdoch University, commented that the new brand identity was created with an ethos to challenge the traditional approach and embrace new ways of thinking.
“We are proud of our heritage, and while we respect our past, we must always look to the future – from our learning and teaching, to our built environment and research endeavours. The Murdoch University brand is more than a logo and free thinking is more than our slogan. It represents opening doors to an education for more people, teaching beyond the classroom walls and lighting the fire of curiosity in our students,” Smith explained.
The brand identity revamp is released as the University approaches its 50th anniversary. At the same time, Murdoch University has also uploaded a video showcasing the new brand identity to various students, faculty members and stakeholders of the University.
Neil Cullingford, director of marketing and communications at Murdoch University, said, “Our brand has always been built on the idea of free thinking, and in that spirit our visual identity needed to evolve to signal our future focus and global outlook. With free thinking being more relevant than ever, we challenged Wunderman Thompson to create an identity to carry Murdoch into the next 50 years and beyond.”
Meanwhile, Doni Savvides, partner at Wunderman Thompson, commented, “The new identity is a testament to the valuable partnership we’ve built over several years. It’s a demonstration of Murdoch’s core foundations and a commitment to being a progressive university. Aligning the visual brand narrative to free thinking has been a creative collaboration that the Wunderman Thompson team have felt privileged to be a part of.”
