Singapore – Monks, the digital operating brand of S4Capital, has appointed Scott McBride as Managing Director for Southeast Asia, effective immediately.
McBride brings more than 25 years of experience across Europe, Asia Pacific, and North America, having held senior leadership roles spanning agencies, technology companies, and digital platforms. He joins Monks from Shuttlerock, where he served as Chief Revenue Officer, overseeing global sales, customer success, and marketing operations across the US, Europe, and Asia Pacific.
Prior to Shuttlerock, McBride was Chief Digital Officer at IPG Mediabrands APAC, leading a network of more than 1,100 specialists across 13 markets. He also held several leadership positions at Ogilvy, including Regional Business Director for Social, Managing Director of Neo@Ogilvy, and Managing Partner for the Hong Kong Group. Earlier in his career, he founded an integrated agency in Europe.
Most recently, McBride led go-to-market and partnership strategy at Hoppr, a Total TV platform, and supported global client growth at Creatively Squared, an AI-enabled creative intelligence platform.
Based in Singapore, McBride will report to Kenny Griffiths, Executive Vice President, Monks APAC. He will oversee the company’s Southeast Asia business and work alongside Scott Spirit, Chief Growth Officer; Saufi Salleh, Head of Clients, Southeast Asia; and Yasmin Mansour, Head of Growth, Southeast Asia.
“Southeast Asia is one of the most important growth markets for Monks as clients increasingly seek partners who can help them navigate complexity, adopt AI, and accelerate transformation,” said Griffiths.
“Scott’s track record of building and scaling businesses across agencies, platforms, and technology companies makes him exceptionally well placed to lead our next phase of growth in the region and strengthen our ability to help clients operate as Real-Time Brands and deliver measurable business outcomes.”
McBride’s appointment comes as brands across Southeast Asia continue to increase investment in AI, adapt to evolving media environments, and seek stronger integration across marketing, technology, and data capabilities.
Commenting on his new role, McBride said, “Southeast Asia is a highly dynamic region where brands are navigating rapid change across technology, media, and consumer behaviour. What stands out is the ambition of clients and the speed of market evolution. Monks has a strong foundation in the region and a unique ability to combine creativity, data, media, and AI-powered intelligence and orchestration to help brands move faster from insight to impact in real-time.”
“What excites me most is the opportunity to help clients simplify complexity, connect capabilities more effectively, and unlock new opportunities for growth. I’m looking forward to working with the team and our clients to turn those opportunities into measurable business outcomes. “
