Singapore – Etiqa Insurance Singapore is bringing conversations around everyday preparedness into public spaces through a new experiential campaign designed to encourage Singaporeans to reflect on their readiness across mental, physical and financial wellbeing.
Called “When Life Spins, Stay Ready,” the interactive out-of-home activation will roll out across selected high-traffic locations from June 2026, inviting participants to assess their readiness through a series of quiz-based challenges centred on three pillars: Mind, Body and Money.
The campaign aims to generate more than 10,000 readiness responses from Singaporeans over 42 activation days. Participants who answer at least four out of six questions correctly will qualify for a spin-and-win experience, with up to 4,000 prizes available for redemption.
Questions are designed around practical everyday behaviours, including stress management, physical activity, hydration habits, budgeting and saving practices.
Through the activation, Etiqa seeks to position readiness as an ongoing mindset shaped by daily decisions rather than something reserved solely for emergencies or major life events.
According to Claudia Soh, Acting CEO of Etiqa Insurance Singapore, the campaign reflects the insurer’s belief that preparedness extends beyond planning for unexpected events and includes the everyday habits that help people feel more confident about the future.
The initiative also reinforces Etiqa’s broader “Live Ready With You” brand platform, which focuses on supporting customers in navigating life with greater confidence and resilience.
The activation will additionally serve as a precursor to the upcoming Etiqa Life Preparedness Survey, scheduled for release in the second half of 2026.
Conducted by Kantar, the study will explore how Singaporeans approach preparedness across financial security, physical wellbeing and mental resilience.
The six-week campaign begins at City Hall MRT station on 11 June, with additional locations to be announced throughout the activation period.
![[Creative Work] Allianz x Howatson+Company](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Allianz-x-HowatsonCompany.jpg)
