Tag: experiential marketing
![[Activation] Etiqa SG](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Etiqa-SG.jpg)
Singapore – Etiqa Insurance Singapore is bringing conversations around everyday preparedness into public spaces through a new experiential campaign designed to encourage Singaporeans to reflect on their readiness across mental, physical and financial wellbeing. Called “When Life Spins, Stay Ready,” the...
Hong Kong – Fashion Walk has launched a neighbourhood-wide marketing initiative titled “Paterson Vibe”, bringing together local and international brands in Causeway Bay’s Paterson Street through a series of experiential activations running over several weeks from late May 2026. Positioned as a...
![[Activation] TikTok 6](https://marketech-apac.com/wp-content/uploads/2026/05/Activation-TikTok-6.6-Birthday-Sale.jpg)
Singapore – Singapore’s busiest shopping belt briefly turned into a TikTok feed in real life last week as TikTok Shop brought dance performances, creator culture, and gamified retail tactics onto Orchard Road ahead of its upcoming 6.6 Birthday Mega Sale. On 23 May, local creator Orchard Road Fashion...
![[Activation] Jewel Changi x LEGO Botanicals](https://marketech-apac.com/wp-content/uploads/2026/05/Activation-Jewel-Changi-x-LEGO-Botanicals.jpg)
Singapore – Jewel Changi Airport has launched Celebrate Jewel Blooms with LEGO Botanicals, transforming the retail and entertainment complex into what organisers describe as Southeast Asia’s largest LEGO Botanicals showcase ever staged inside a mall. Running from 26 May, the installation stretches across...
Vietnam – LG Electronics (LG) has rolled out the “Housewarming by LG” campaign, a regional experiential marketing campaign designed to bring Korea’s signature housewarming culture to Southeast Asian consumers. The campaign opened on May 19 at Another Saigon, a brand experience venue...
Bangkok, Thailand – The Mall Group has launched a new retail and cultural showcase in Songwat, seeking to tap into Songkran-driven tourism and rising interest in experience-led commerce. The initiative, “KUDTHAI 2026”, debuted as a pop-up from April 9 to 12 at Lost in Songwat, coinciding with Songkran,...
Singapore – Heineken has turned an office lift in the city’s financial district into a pop-up bar, kicking off an afterwork campaign with a surprise that caught hundreds of workers between floors. The beer brand staged the activation on 1 April at One Raffles Quay, where 384 office workers were served...
Bangkok, Thailand – ATTACK Detergent and CJ WORX are bringing laundry science out of the closet and onto the streets with a new campaign in Thailand. “Attack to Activate Freshness” turns micro-encapsulated fragrance—a technology usually unnoticed—into a simple, repeatable ritual. Consumers are...
Bangkok, Thailand – Carrier has introduced a new approach to product sampling with ‘Brototype’, a life-size mockup designed to help consumers visualise air conditioners in their homes before purchase. Developed in collaboration with Yell Bangkok, the initiative—also referred to as ‘Boxk Up’—responds...
Singapore – UNIQLO will stage its first AIRism Cooling Station pop-up at Orchard Central from April 10 to 19, offering visitors a hands-on look at its cooling fabric technology in one of Southeast Asia’s most humid urban environments. The activation places AIRism, UNIQLO’s innerwear line designed for...
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