Australia – Allianz Australia has launched the latest chapter of its “Care You Can Count On” brand platform, shifting focus toward the emotional realities of making an insurance claim and the customer service experience surrounding it.
Created with Howatson+Company, the campaign aims to reinforce Allianz’s positioning around care, compassion, and service at a time when insurers across Australia are facing rising pressure to build stronger trust and customer relationships beyond pricing and policy coverage.
The new campaign follows two earlier phases of Allianz’s broader brand platform, including the “eagle and the finch” campaign and a partnership with Football Australia centred around the recovery story of Amy Sayer.
This latest phase moves closer to the core insurance experience itself, focusing on the anxiety customers often associate with making claims.
“Care is a promise of compassion and mastery across the entire insurance journey,” said Laura Halbert, Chief Marketing Officer at Allianz Australia.
“Today we build further meaning with the commencement of a third chapter, by showcasing the mastery and compassion of the Allianz team who deliver care to our customers each and every day,” she added.
“The value of an insurance policy is tested when Australians call to make a claim,” said Chris Howatson, Chief Executive Officer of Howatson+Company.
“In talking to customers we learnt that while most trust their insurer to pay their claims, there is real anxiety around the claims experience,” he added.
“The Allianz service experience is special,” said Halbert. “It’s one of extraordinary care where our people bring compassion to every customer’s situation and expertise to every solution.”
Gavin Chimes, Chief Creative Officer at Howatson+Company, said the campaign was designed to reinforce reassurance during moments that matter most to customers.
“That’s the real value of being an Allianz customer,” he said. “Knowing if you do need to claim, it’s an experience informed by care.”
The campaign will run across broadcast video-on-demand, online video, linear television, cinema, audio, out-of-home, social, and owned channels, with media handled by Wavemaker.
