Tag: Etiqa Insurance

Singapore – The Singaporean Thomson-East Coast Line (TEL) has reached its fourth stage, marking a pivotal moment for TEL’s role as a ‘National Gateway’ and aiming to set a new standard in the transit advertising landscape.

To contribute to the success of the opening, Etiqa Insurance Singapore added a station dominance concept to give a distinct feel to the station, with an interactive game by adtech company Asiaray to engage commuters.

Etiqa’s concept addition all throughout the station
Asiaray’s digital game integration

For Etiqa’s station dominance concept, the insurance provider collaborated with their media agency, Hearts & Science Singapore as part of their latest brand campaign, ‘With You for the Ride.’

The concept includes extensive designs on the glass lift panels, stair risers featuring floor stickers, and 76 panels of platform screen doors. This thoughtful approach ensures that Etiqa Insurance Singapore’s presence supports commuters at every step, enriching their journey with meaningful engagement.

At the concourse level, Etiqa Insurance Singapore worked closely with Asiaray’s ad tech team in Hong Kong to develop an interactive game on an expansive 86-inch digital screen. Commuters can participate by scanning a QR code with their mobile phones, immersing themselves in dynamic digital quests and opportunities to win exciting prizes.

Talking about this integration, Shirley Tan, chief marketing officer at Etiqa Insurance Singapore, highlights, “The ‘With You for the Ride’ campaign showcases Etiqa Insurance Singapore’s dedication to humanising insurance and making it relatable to the aspirations and dreams of Singaporeans. Our ongoing campaign at Marine Parade station invites all Singaporeans to embark on life’s journey together with Etiqa Insurance Singapore as your trusted partner, transforming life’s uncertainties into enriching experiences.”

Meanwhile, Vincent Lam, chairman and executive director at Asiaray Media Group Limited, commented, “We are thrilled to partner with Etiqa Insurance Singapore. Their involvement in the launch of Stage 4 of the TEL underscores the strategic effectiveness of our advertising solutions. Our joint efforts not only enhance brand visibility but also create a lasting connection with the commuting community.”

Singapore – Etiqa Insurance has officially unveiled its first 3D interactive installation as part of its latest ‘With You for the Ride’ campaign that encourages Singaporeans to explore life’s uncharted possibilities.

The out-of-home (OOH) installation is strategically positioned at the Dhoby Ghaut MRT B3 transit hall (near Exit D). The installation emphasises the goal of having Singaporeans embrace life’s unexpected journeys with Etiqa as their trusted companion.

Through the new 3D interactive installation, Etiqa underscores its dedication to being ‘With You for the Ride’, adding a human touch to the concept of insurance and aiming to ignite the spirit of adventure among Singaporeans.

The installation represents just one facet of the insurance provider’s comprehensive, multi-channel campaign. Etiqa has teased months prior, on the launch of their ‘With You for the Ride’ campaign in August, that they are planning to release a series of initiatives across a 360-degree campaign mix spanning both online and offline channels.

Etiqa is also spearheading a social media contest as part of the new campaign. The insurance provider is inviting the public to join by snapping a picture of themselves having fun with the installation and posting it on social media. Winners will get one of the 100 exclusive sets of Etiqa Insurance Singapore macarons.

Previously, Etiqa released a digital film that touches on the dreams and aspirations of Singaporeans, inspiring them to embrace the excitement of unexpected journeys.

Shirley Tan, chief marketing officer at Etiqa Insurance Singapore, said, “In a world full of uncertainties, Etiqa Insurance Singapore is more than just an insurance provider; we are ‘With Singaporeans for the Ride.’ Our new out-of-home installation at Dhoby Ghaut, the first of many exciting activities under our new brand campaign, serves as an invitation to all Singaporeans to embark on a journey of possibility with Etiqa Insurance Singapore as their trusted companion. We believe that together, we can transform life’s unexpected journey into one filled with excitement, further empowered by the security of knowing we have got you covered.”