Singapore – Data and AI company ADA has announced a new business line in APAC that combines data-driven marketing strategies with end-to-end e-commerce solutions.
The service is aimed at clients seeking comprehensive solutions to drive traffic, manage customer experience, optimize conversions throughout the funnel, and create engaging content on digital marketplaces as well as owned e-commerce sites.
“E-commerce is a strategic priority for ADA and our clients as businesses emerge from the shadow of the COVID-19 pandemic. We’re excited to be expanding our footprint by bringing our unique heritage in data-driven marketing to empower the next generation of e-commerce champions,” said Srinivas Gattamneni, chief executive officer at ADA.
Anurag Gupta, chief operating officer and chief of agency at ADA explained that through XACT, ADA’s proprietary data management platform, and with the help also from first-party customer data, a global luxury skincare brand has adapted itself from an offline selling platform to e-commerce.
“The resulting campaigns far exceeded targets, with 490% growth achieved in e-commerce monthly sales versus pre-pandemic, 275% growth versus promotional months and 24.5% return on ad spend,” Gupta added.
ADA had noted a report from Google, Temasek and Bain & Co. showing that the e-commerce market in Southeast Asia continues to surge as COVID-19 accelerated online purchases, with gross merchandise value expected to jump to US$172B by 2025.
