Tokyo, Japan – Uber has appointed Ally Doubé as APAC marketing director, as part of the company’s expansion efforts across the region.
Doubé, an Australian based in Tokyo, has been with Uber for more than five years and has held several senior leadership roles, including APAC head of brand strategy for Uber and Uber Eats. She was subsequently appointed APAC head of brand marketing, before most recently serving as head of marketing for Japan and South Korea.
In her new role, Doubé will lead Uber’s marketing across its mobility, delivery, and membership businesses in Australia and New Zealand, India, Japan, Hong Kong, Taiwan, South Korea, Sri Lanka, and Bangladesh. She will also join the Uber APAC leadership team and oversee regional campaigns, partnerships, and marketing initiatives.
Lucinda Barlow, senior director and head of international marketing at Uber, commented, “Ally brings a powerful combination of strategic acumen and courageous leadership that galvanises teams, propels brands, and drives extraordinary growth. I’m excited to see her bring that energy and sharp thinking to APAC and our global team.”
Doubé also commented on her new role, “APAC has always been one of Uber’s most creative and fast-moving regions. I’m excited to keep pushing what’s possible here and turn that momentum into the next chapter of growth across Rides and Delivery.”
Prior to joining Uber in 2020, Doubé held senior roles in strategic innovation and brand strategy at organisations including Austrade and Campbell Arnott’s.
