Singapore – The Ministry of Digital Development and Information (MDDI), in collaboration with Hogarth Worldwide, is set to premiere ‘Blockbuster Deepavali’ on October 7, 2025.
As Singapore continues its SG60 commemorations, the video brings together film, music, and meaningful messaging in a campaign that encourages Singaporeans to give back this Deepavali.
At the heart of the video is the SG SHARE Programme by Community Chest, which supports vulnerable communities across the nation.
Directed by award-winning filmmaker S S Vickneshwaran, the narrative follows Kathir Kanth, portrayed by Jaynesh Isuan—a father who dreams of illuminating his home with dazzling lights.
The cast also stars Nisha Kumar and Preihan Dinesh, portraying a heartfelt family preparing for the season.
Set to the original, foot-tapping track Dinga Dinga Dali, composed by Shabir Sulthan, the video invites audiences to learn the catchy ‘hook dance’ and post their versions on Instagram or TikTok using #BlockbusterDeepavali for a chance to be featured on gov.sg.
Mark Wong, CEO APAC of Hogarth Worldwide, shared, “This Deepavali music video reminds us that the brightest glow arises from a community united in spreading kindness and uplifting one another.”
Blockbuster Deepavali will premiere on gov.sg’s social media platforms from and will run on broadcast and digital channels throughout the Deepavali season.
