Paris – Market research company Ipsos has launched its new ‘Creative|Spark’ capability, designed specifically for the public sector and non-profit organisations. The ad tool is designed to boost mission-driven organisations’ advertising campaigns.
To empower public, non-profit, and corporate foundations to create impactful ad campaigns, Ipsos expands Creative|Spark’s offerings, providing customised methodologies and metrics for their needs.
Enabling organisations to unlock insights in as little time, the service optimises campaigns across channels. This includes television, outdoor, print, digital, and social media.
Creative|Spark is available on the Ipsos Digital platform with flexible service options, supporting campaigns with various budgets and timelines. Ipsos’ solutions help organisations from the early stages to optimisation and measurement, ensuring impact.
“Public sector and non-profit organisations face mounting pressure and limited budgets to connect with their target audiences to influence short-term and longer-term behaviour change. Creative|Spark for mission-driven organisations empowers them to test their creative before launch and understand what resonates and optimise their campaigns to drive awareness and behavioural change. It’s about moving beyond guesswork and making data-driven decisions that maximise impact,” Shaun Dix, Ipsos’ global leader of creative excellence, said.
Ipsos launched its digital platform across key Asia-Pacific markets in 2022, aiming to deliver efficiency for its clients.
