Australia – Ad fraud prevention platform TrafficGuard has appointed Miguel Lopes as chief product officer, tasking him with driving product innovation and accelerating channel expansion.
In the role, Lopes will oversee the development of tools designed to protect advertising spend, broaden channel support, and facilitate the rollout of new products. He will also play a key role in advancing TrafficGuard’s strategic focus on emerging Large Language Model (LLM) environments, as the platform adapts to evolving monetisation methods and addresses associated fraud risks.
Lopes is set to lead efforts to expand channel integrations, aimed at increasing market reach and enabling new cross-sell opportunities. He joins with more than two decades of experience across the technology sector, having held roles at Synacor, Syniverse, Dialogic, Cataleya, and Visionable Global.
Commenting on his appointment, Lopes shared, “I’m looking forward to adding my take on innovation at TrafficGuard. The rates of ad fraud are soaring with the addition of technology like AI. It will be good to use this tech for good, keeping TrafficGuard one step ahead of the fraudsters. I can’t wait to be part of this increasingly essential company, and part of the talented team around me.”
The appointment follows parent company Adveritas’ recent $8.5 million capital raise from leading Australian institutions, intended to support expansion efforts in the United States.
Lopes’ addition is expected to strengthen TrafficGuard’s product capabilities as it navigates a changing digital advertising landscape and increasing demand for sophisticated ad fraud prevention.
Mat Ratty, CEO of TrafficGuard, said, “We needed a hands-on CPO to take control of development. Lopes brings years of experience to the team, and his knowledge in AI is set to drive our products forward. The addition of Miguel is the missing piece our company has needed and after one of our most extensive interview processes, I’m confident that Miguel’s appointment will complement the TrafficGuard strategy.”
