Singapore – Integral Ad Science (IAS), a global media measurement and optimization platform, has appointed Marc Grabowski as chief operating officer (COO) and Srishti Gupta as chief product officer (CPO).
As COO, Grabowski will focus on customer success, business strategy, and company commercial operations as he oversees IAS’ global commercial organisation. Grabowski was formerly the global vice president of Oracle Advertising.
Meanwhile, Gupta will lead the product strategy and development while supervising the company’s go-to-market initiatives. Previously, she worked as the chief product officer at Rokt.
Lisa Utzschneider, chief executive officer of IAS, commented, “We are delighted to welcome Marc and Srishti to IAS as they will enhance our senior leadership team, strengthen our customer-first approach, and advance our product development to meet the future needs of our customers and partners.”
“Marc and Srishti have a shared focus on innovation and agility which is essential in our fast-paced and dynamic industry. We look forward to their contributions as we continue to enable our customers to maximise performance while safeguarding and scaling their digital media investments,” Utzschneider added.
“IAS’s focus on data integrity and its trusted AI-backed technology, along with the company’s capabilities in social media, the open web, Connected TV (CTV), and other emerging channels makes this an exciting opportunity. I’m excited to offer my experience in strategy and execution to IAS’s strong bench of talent to drive superior results for our customers and partners,” Grabowski said.
“As marketers look to maximise return on their digital ad investments across channels, IAS has continued to innovate with high velocity and flexibility. I look forward to building on this strong foundation, driving customer value through industry-leading products, and furthering IAS’s mission of delivering trust and transparency in digital media quality,” Gupta said.
Both appointments are effective on 16 September.
