Kuala Lumpur, Malaysia – ORO Malaysia, the local arm of Tokyo-based integrated cloud solutions and marketing communications provider ORO Co., Ltd., has announced the appointment of Eri Obana as its new managing director and Yosuke Miki as director. The leadership changes come as the company sharpens its focus on regional expansion and digital innovation across Asia.
Obana, who brings over 17 years of experience in digital marketing, has worked with major clients in finance, real estate, e-commerce, travel, and food manufacturing across Asia. She began her career in 2008 at Japan’s OPT Inc., where she helped establish the agency’s presence in Malaysia in 2013.
The Malaysian branch, which operated under the Crossfinity Digital Asia name, was later acquired by ORO. Before her promotion, Obana served as sales manager, leading business development efforts.
Meanwhile, Miki joined ORO in January 2024 as regional managing director, overseeing business development across the company’s offices in Malaysia, Thailand, Vietnam, Taiwan, and China. His career spans roles at Hakuhodo Inc., Accenture, and The Walt Disney Company, with expertise in branding-led customer experience, service design, and digital acceleration.
At Hakuhodo, he was involved in crafting digital strategies for Japanese companies expanding into ASEAN, while at Accenture he worked on One-ID implementation and multi-country expansion strategies.
Coinciding with the leadership appointments, ORO Malaysia has also announced the relocation of its office to Stellar Suites in Puchong, effective 2 July 2025. The move is part of its broader strategy to expand operational capabilities in the Malaysian market.
ORO Malaysia positions itself as an ‘Experience-First Agency,’ offering full-service integrated digital marketing solutions including creative, strategy, analytics, advertising, content performance, and conversion rate optimisation through A/B testing, multivariate testing, and UI/UX research. Its client portfolio spans sectors such as automotive, logistics, electronics, finance, retail, and pharmaceuticals.
The parent company ORO Co., Ltd. is headquartered in Tokyo and listed on the Tokyo Stock Exchange Prime Market. Beyond marketing communications, it has developed ‘RIAL,’ a proprietary AI-based generative photography system that enables virtual try-on experiences for e-commerce sites, already in use on major online platforms across Asia.
