Singapore – Arcc Assets, the specialised asset management arm of Arcc Holdings, has named creative digital agency 8traordinary as its social media agency of record. Following a competitive pitch, the appointment initiates a collaboration to revitalise Arcc Assets’ social media and content marketing efforts.
As Arcc Assets’ social media agency of record, 8traordinary will be responsible for the company’s content planning, production, social media management, and digital marketing. This strategic partnership aims to enhance the company’s brand awareness and engagement through a refreshed content plan and strategic direction.
Arcc Assets is recognised for its expertise in transforming properties into lifestyle spaces and its stewardship of conservation shophouses, contributing to neighbourhood revitalisation. It has two decades of experience in asset management with projects in markets such as Hong Kong, Kuala Lumpur, Shanghai, and Singapore.
This collaboration is not 8traordinary’s first venture into the real estate sector, having previously worked with clients like SingHaiyi on comprehensive branding projects. 8traordinary brings a diverse portfolio of brands and expertise in social, strategy, and branding.
Tony Chen, chief executive officer at Arcc Holdings, said, “Arcc Assets believes in the transformative potential of space. For the last 20 years, we have been focused on curating lifestyle spaces within historically rich locales, offering our tenants a vibrant heritage neighbourhood where they can grow and connect in socially meaningful ways. With 8traordinary’s robust track record in creative strategy, content production, and social media management, they’ve proven to be the right agency to introduce fresh perspectives to our specialised offerings.”
Jeffrey Lim, founder and managing director of 8traordinary, commented, “Stories are a communal currency of humanity. It connects people and shapes cultural understanding through the exchange of experiences, emotions, and knowledge. We are privileged to have Arcc Assets trust us to turn their stories into powerful means of fostering community and inspiring action.”
