Singapore – Christopher Daguimol, most recently the group director and head of corporate communications at ZALORA, has announced his departure from the company after a venture that lasted ten years and seven months.
In a LinkedIn post, Christopher reflected on cultivating the communications department of ZALORA from the ground-up and establishing foundational protocols that continue to shape the group’s strategy.
“ZALORA is deeply significant to me. I’ve dedicated my entire 30s to its growth into a Southeast Asian e-commerce leader. More importantly, I’ve worked with incredibly talented individuals who have shaped the region’s start-up ecosystem. This journey offered unparalleled opportunities for building, learning, and mentoring future communications professionals,” he said.
His tenure at ZALORA was divided into two parts: first serving as the head of brand communications from 2014 to 2019, and then as the head of corporate communications from 2020 up until this year.
During his first stint at ZALORA, he focused on building ZALORA’s brand identity across Southeast Asia. Some of those achievements included implementing measurable KPIs for PR and social teams, as well as launching the ZALORA Influencer Programme in 2019.
He also conceptualised and executed initiatives celebrating regional fashion and design, such as the ZALORA Style Awards (2015-2018) and Make Me A ZALORA Model (2016-2019).Moreover, he spearheaded media campaigns for ZALORA’s pioneering pop-up stores (2014-2018), bridging their online and offline presence, and consolidated the group’s social media strategy (2018-2019), including the group’s official TikTok launch.
He also helped run the inaugural ZALORA Fashion Festival in 2019, integrating online and offline for brand partners, generated significant engagement and results, as well as lead ZALORA’s participation in fashion weeks, including Singapore’s first live shoppable runway in 2017.
Meanwhile, his corporate leadership role–which followed their Frankfurt listing–focused on corporate messaging and reputation management. He led the creation of the ZALORA TRENDER Report (2020-2024), a key resource for Southeast Asian fashion retail insights, and the ZALORA Podcast (2021-2022). He also led the company’s employee volunteering program and the 2020 re-launch of ZALORA Values.
It is worth noting that from 2016-2018, he concurrently served as head of communications for Global Fashion Group under Romain Voog.
“To my remarkable past and present teams across the region: it has been an honor. I leave ZALORA in your capable hands, confident in your continued success. I eagerly anticipate witnessing ZALORA’s future achievements,” he concluded.
His departure follows the recent exit of Aashish Midha from his role as CEO at ZALORA Philippines & Indonesia, as well as Achint Setia from his role as chief revenue and marketing officer at ZALORA.
