Singapore – Microsoft has named Rodrigo Kede Lima as the new president of Microsoft Asia, succeeding Ahmed Mazhari who held the position for five years.
Leveraging his experience in digital transformation, Lima will spearhead Microsoft business in 20 countries, encompassing a team of 30,000 employees. As president, he will lead the team in unlocking opportunities for sustainable economic growth of the company.
Lima held other leadership roles since joining Microsoft in 2020, including the position of president for Microsoft Americas Enterprise.
At IBM, where he previously worked, Lima led initiatives in the technology industry as president of IBM in Brazil and Latin America.
Judson Althoff, executive vice president and chief commercial officer at Microsoft Corporation, commented, “I am thrilled to welcome Rodrigo Kede Lima as the new President for Microsoft Asia. Rodrigo’s extensive experience and proven leadership in driving digital transformation make him the perfect fit for this role. His commitment to empowering our people, customers and partners will be invaluable as we lead AI Transformation in the region and make a significant impact on the communities we serve. I would also like to thank Ahmed Mazhari for his key contributions in building Microsoft’s reputation as a trusted partner in Asia.”
“I am truly honored and excited to take on the role of President for Microsoft Asia. This region is at the forefront of digital transformation and now has the opportunity to lead the world in the era of AI. I am committed to work with our talented teams to drive innovation and empower our customers and partners to ride this next wave. In doing so, we will unlock inclusive growth for all across Asia,” Lima said.
