New Delhi, India – Zoo Media Network, an independent agency network, has announced plans to open its first global office in New York in collaboration with marketing service agency, Dawn.
The Zoo Media network is an integrated multi-specialty media network made up of 11 agency brands, including the flagship full funnel creative and performance digital agency, FoxyMoron and Web3 rights and services companyMetaform, among others.
Founded by Pratik Gupta and Suveer Bajaj, which includes homegrown, acquired, and joint venture agencies in content, media, data, and technology. Zoo Media employs over 600 specialists who serve both domestic and international clients such as Netflix, YouTube, Tinder, Kellogg’s, P&G, and Unilever.
Meanwhile, Dawn is a portfolio of over 15 independent, specialist marketing services firms that specialise in centralised data science, advanced analytics, and econometric measurement. The collective includes agencies such as Barkley, Crossmedia, Definition 6, Co:Collective, and Rethink, among others.
Speaking on the partnership and the campaign for global expansion, Suveer Bajaj Co-founder of Zoo Media said “After having consolidated a stronghold position for ourselves in India and the Middle East as a leading integrated marketing technology network, expanding our offices into North America was the natural next step.”
Bajaj, added, “Our prowess in the North American market, lies in the range of integrated services which include our best-in-class Web3.0, metaverse, and blockchain offerings. In light of this vision, we are happy to have partnered with Dawn and find ourselves among the leading independent agencies in and outside the US to bring our best-in-class marketing technology services to the shores of the US.”
Adding to that, Pratik Gupta, Co-founder of Zoo Media said “We’re well on our way to globalise our ambition of taking Indian creativity and technology to the world. We’re excited to work with the agencies within Dawn and bring them the scale of offshore Indian talent”.
Lastly, Dawn CEO Bob Kantor added, “Zoo Media has industry-leading technology and development expertise critical to today’s marketers and the modern marketing model. Our agency partners and clients recognize that modern marketing includes the complement of brilliant strategy/creative with marketing technology.”