The platform also offers an open API that allows JB Hi-Fi to integrate the system with its existing retail systems and technology partners while maintaining control over its network.
His remit includes supporting retailers and brands seeking more measurable, data-led retail media outcomes and contributing to Zitcha’s broader commercial strategy.
The launch gives advertisers access to JB Hi-Fi’s omnichannel footprint, which includes 207 physical stores nationwide and one of Australia’s most visited consumer electronics websites.
Southeast Asia’s e-commerce landscape is in the middle of a sweeping transformation. The rapid rise of digital retail and the growing sophistication of data-driven tools have pushed brands to rethink how they approach performance, growth, and omnichannel engagement. From automation and retail media to...
Zitcha was chosen for its omnichannel capabilities, self-serve functionality, and strong local presence — attributes that align with Priceline Pharmacy’s strategy to strengthen its internal retail media operations and educate supplier partners.
The new MixIn solution, powered by Amperity’s AI-driven customer data platform and Criteo’s commerce media technology, connects verified in-store sales with digital ad campaigns, offering marketers a more complete view of their performance across channels.
Singapore — The Trade Desk has expanded its advertising technology platform to enable brands and agencies to purchase onsite retail media inventory programmatically for the first time. The new capability comes through an integration with Koddi’s commerce media platform, with Gopuff announced as...
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