Tag: Zitcha

Australia – Multi-channel advertising platform StackAdapt and unified retail media platform Zitcha have announced a global partnership to empower brands of all sizes—particularly mid-market companies—to leverage retail media opportunities traditionally limited to top-tier enterprises.

By integrating Zitcha’s platform with StackAdapt’s advanced programmatic capabilities, brands can now easily access, scale, and optimize their retail media campaigns across key regions including North America, Europe, and Asia-Pacific.

Through this partnership, retailers and brands of all sizes can now access a fully integrated retail media solution that removes technical barriers and enhances campaign efficiency. Moreover, the partnership between StackAdapt and Zitcha provides an easy-to-implement system that enables retailers to engage mid-market brands with less effort and higher returns.

Meanwhile, through StackAdapt’s API integration, brands can leverage crucial insights, inventory, and measurement tools to run personalized campaigns across multiple channels, including display, video, and connected TV (CTV). The platform’s transparent reporting and secure environments help boost return on ad spend (ROAS), increase yield for retailers, and deliver personalized customer experiences.

Renee Caceres, head of retail media at StackAdapt, said, “We are excited to partner with Zitcha to unlock greater retail media opportunities for brands and retailers worldwide. This partnership allows brands to tap into the full potential of retail media networks, eliminating typical barriers and making it easier for SMBs to access the data, measurement, and inventory needed for success.”

Meanwhile, Troy Townsend, CEO and co-founder at Zitcha, commented, “Retail Media isn’t just the future – it’s the now. By joining forces with StackAdapt, we’re removing the friction that has kept brands from fully embracing it. This integration ensures that every retailer, no matter their size, can unlock new revenue streams, and every brand can deliver smarter, high-performing campaigns.”

He added, “With this integration, brands can now plan, activate, and measure retail media campaigns with the same efficiency and precision as traditional programmatic advertising. Whether it’s engaging shoppers on retailer websites, reaching audiences across the open web, or driving in-store sales, this partnership ensures every advertising dollar works harder.” 

Zitcha is the first retail media platform to integrate StackAdapt’s programmatic advertising capabilities, ensuring brands can reach new customers through advanced targeting and personalization while maximizing return on investment. By leveraging StackAdapt’s global presence, Zitcha is bolstering its expansion into the US, alongside its presence in key markets including UK, EMEA, and APAC, supporting brands to scale their efforts effectively and efficiently.

Australia – Unified retail media platform Zitcha has appointed experienced retail media sales leader, Jim Kane, as global vice president of sales, as the company accelerates its expansion across key international markets. 

In his new role, Kane will be responsible for defining and executing Zitcha’s global sales strategy, driving revenue growth and expanding the company’s international footprint. He will lead and develop a high-performance sales team, and foster relationships with key retailers, brands, and advertising partners. 

In addition, he will refine the company’s go-to-market strategy, and leverage data analytics and market intelligence to optimise sales performance and drive product innovation.

With an extensive career across shopper marketing, retail media, and adtech, Kane led sales for Walmart’s Sam’s Club division at WPP’s Triad Retail Media, playing a key role in its integration following Walmart’s acquisition. 

He also helped launch the first retail media network in the sporting goods sector at DICK’S Sporting Goods and has advised C-suite executives on retail growth strategies.

Speaking on his new role, Kane said, “Retail media is evolving quickly, and Zitcha is uniquely positioned to support retailers in building networks that have real impact, for themselves and their brand partners. Built from the retailer’s perspective, the Zitcha platform is a game changer for its ability to unify retail media across multiple environments.  I’m looking forward to working with the team to further establish Zitcha as the partner of choice for retailers and brands around the globe.”

Meanwhile, Nick Hinsley, Zitcha’s chief revenue officer, commented “After meeting Jim, the decision to bring him on board was an easy one. His firsthand experience with the internal challenges and relationships within a retailer when considering or scaling a retail media network is invaluable.”

He added, “He has broad and deep knowledge of global retailers – those already operating networks and those looking to fast-follow with their own. Importantly, he is passionate about Zitcha’s platform, its market position, and long-term vision. He will be a trusted advisor for our team and partners, and is an important addition as we continue to grow Zitcha around the world.”

His appointment follows Zitcha’s recent addition of Debra Berman (former Chief Marketing Officer at Yahoo and JCPenney) and Jonathan Waecker (who held senior marketing and global executive roles at Yahoo, The Walt Disney Company, Zynga and most recently at The Warehouse Group, New Zealand’s largest retail group), to senior advisory roles as the company accelerates its global ambitions. 

Melbourne, Australia – Unified retail media platform Zitcha and martech company Marketplacer have teamed up to create a transformative ecosystem which will seamlessly integrate retail media and marketplace models, offering opportunities for retailers, advertisers, and customers.

By integrating their platforms, Zitcha and Marketplacer will enable retailers to unlock the full potential of their digital eCommerce strategies, including leveraging marketplace data to enhance the targeting precision and personalisation of retail media campaigns, maximising return on investment for advertisers, and boosting sales for both owned inventory and third-party sellers.

Marketplace data, including customer purchasing behaviour, search trends, and competitive pricing insights, feeds into Zitcha’s retail media platform, giving advertisers the ability to deliver highly relevant campaigns that better connect with shoppers. 

Marketplace sellers also benefit with opportunities to invest in sponsored placements and targeted campaigns via retailers websites and apps that increase visibility in a crowded digital landscape.

Moreover, for retailers, the partnership enables third-party sellers to advertise alongside their listings, using retail media revenue to offset customer acquisition costs, and driving higher total transaction value by combining targeted advertising with an expanded product selection. This creates a marketplace with expanded product assortment through third-party sellers; retail media monetises seller competition through ads such as sponsored listings, while data insights improve ad relevance and conversion rates.

Nick Hinsley, chief revenue officer at Zitcha, said, “Marketplace models and retail media platforms were once seen as separate pillars of commerce, but their integration unlocks a flywheel effect. More sellers and broader product offerings drive traffic, which in turn fuels ad revenue and product visibility. It’s a self-reinforcing cycle of growth that benefits everyone in the ecosystem.”

He added, “At the core of this partnership is a commitment to improving the customer experience. By integrating retail media and marketplaces, we’re not only driving incremental revenue for retailers and advertisers, but also delivering value to shoppers through convenience, relevance, and choice.”

Meanwhile, Jason Wyatt, CEO at Marketplacer, commented, “This partnership with Zitcha sets the stage for a new era of digital commerce, empowering businesses to thrive in an omnichannel world where seamless integration is the key to success. It represents a significant step forward in how retailers can connect their marketplace operations with sophisticated retail media strategies to achieve holistic growth.”

Melbourne, Australia – Retail media platform Zitcha is set to expand its operations in North America after securing $15 million Series A funding led by US investment firm VMG Partners.

The funding will help Zitcha open new offices, hire more staff, and meet the growing demand for data-driven advertising solutions.

As it backs companies with transformative products and services, VMG Partners’ investment marks its first in an Australian business. Australian venture capital firm OIF Ventures also participated in the Series A funding round. 

The expansion is prompted by Boston Consulting Group’s forecast of US retail media revenues reaching $110-120 billion by 2027. Zitcha also aims to address retailers’ demand for integrated in-store and offsite advertising capabilities, self-service models, and joint business planning functionality.

Zitcha works in seven countries with top retailers, including Coles Group, The Warehouse Group, Peavey Mart, and Leroy Merlin. Major brands like Unilever, Fisher & Paykel, Microsoft, Lego, and Sennheiser also rely on Zitcha.

Zitcha recently teamed up with Axonet to use convenience store data and advertising opportunities in North American convenience stores. British online retailer Ocado has also joined the Zitcha platform.

“The US presents an enormous opportunity for Zitcha. Our platform is uniquely positioned to help retailers and brands fully leverage the third wave of digital advertising and as US retail media networks mature, the demand for integrated, data-driven ad solutions has never been higher. With this investment from VMG Partners, along with their vast experience with consumer brands and retail technology, we are excited to tap into the immense prospects America offers,” Troy Townsend, co-founder and CEO of Zitcha, said.

Carle Stenmark, general partner at VMG Technology, said, “Zitcha has enjoyed impressive momentum since launching just two years ago, driving innovation in retail media, building an industry-leading retail media platform and securing partnerships with some of the world’s preeminent retailers and brands. Troy and Jack have built a talented team of specialists and pursued a scalable program of global expansion. Their ambition and deep expertise in retail media made them an ideal match for us. We look forward to supporting the business and helping drive its US acceleration.”

“The investment from VMG Partners and OIF Ventures allows Zitcha to scale our US presence and accelerate our entry into its red hot retail media ecosystem. But while the US is an obvious important growth opportunity, Australia, New Zealand and other key territories in Europe and Asia remain a priority. We are a proudly Aussie-founded business and are committed to ensuring retailers and brands continue to receive the best of what we have to offer and the level of service they have come to expect,” Jack Byrne, co-founder and Zitcha chief operating officer, added.

Townsend is set to relocate and spearhead Zitcha’s expansion in North America. Meanwhile, Byrne will continue to manage Zitcha operations outside of the US.

Australia – Following its global expansion, unified retail platform Zitcha has announced the appointment of Josh Forsyth as its new sales lead for APAC.

In addition to growing Zitcha’s Australian and New Zealand business, Forsyth will help lead its push across Asia to empower retailers to monetise their onsite, offsite and in-store media assets.

These assets include websites, social media, above the line advertising, display, search, email and in-premise, allowing brands in APAC to target audiences using first-party data and personalisation to drive incremental revenues for both retailers and brands.

Forsyth joins Zitcha after more than eight years working in senior sales, partnerships and operations roles for major adtech businesses including Yahoo, The Trade Desk and Vistar Media, where he helped educate and implement clients on new and emerging programmatic channels.

Speaking on his appointment, Forsyth said, “Zitcha is a market leading retail media platform that continues to innovate to meet the needs of retailers and brands that understand the value in building and operating effective retail media networks. Having watched its success from afar for a while now, I’m delighted to join the team as we capitalise on existing Australia and New Zealand opportunities and turn our sights to the phenomenal opportunities that exist across Asia.”

Meanwhile, Nick Hinsley, chief revenue officer at Zitcha, commented, “Retail media in Australasia and Asia represents a significant, but so far relatively untapped opportunity for retailers, wanting to more efficiently and effectively leverage their own media assets for brand advertising partners. The appointment of Josh is the exciting next development in Zitcha’s continued success locally and our move into Southeast Asia and beyond.”

“While we are a technology business at heart, it is the expertise of people, such as Josh, who put customers first and become trusted advisors for retailers in this new and fast growing retail media space. This depth of talent and capability within Zitcha enables retailers and brands to navigate what is the third and biggest wave in digital advertising after search and social, and we’re delighted Josh is on the team,” he added.

Australia – Local cinema brand Village Cinemas has partnered with Zitcha, an independent retail media company. To launch an automated retail media network and drive increased revenue from and for commerce partners. Said partnership aims to increase revenue creation for Village Cinemas and its business partners.

Through the partnership, advertisers can utilise the Zitcha platform by using the loyalty data acquired from Village Cinemas’ Vrewards program. They can access Village Cinemas’ off-site social media platforms, which are branded with the Village Cinemas logo, such as Facebook and Instagram. Advertisers can segment, target, and interact with consumers because of this integration.

Nic Robin, chief commercial officer, Village Entertainment, said, “Village Cinemas is a retailer, arguably not in the traditional sense but our team recognises the value of a large first party data set. The opportunity to further optimize media for advertisers by effectively connecting with cinema goers is exciting. The combination of a robust loyalty program, digital share of ticket sales and high guest affiliation with blockbuster movies enables efficient ROI for partners via digital channels.”

He added, “Village Cinemas values long lasting relationships with a number of commercial partners, the Zitcha platform will supercharge the landscape enabling incremental value for the current and new partner base. Initially Zitcha will activate our offsite Meta and Google channels.”

Meanwhile, Nick Hinsley, chief revenue officer at Zitcha, said, “Commerce media remains an untapped opportunity for many retailers in Australia. That’s additional revenue not being realised by retailers and missed chances for brands to connect and convert with the right audiences.” 

He added, “Village Cinemas were one of the first major entertainment companies to launch a loyalty program in Australia and are now one of the first to make a significant retail media play. These decisions will pay significant dividends not only for its business but the partners that use the Zitcha platform. We look forward to building a strong relationship with them to further innovate their retail media strategy.”