China – Zenith China, part of Publicis Groupe, has announced the promotion of three senior leaders to accelerate its business strategy amid a highly competitive market. Emily Xue has been appointed head of Zenith Guangzhou Office, Cindy Wang takes on the dual role of head of Zenith Beijing Office and client business partner, and Riki Li has been named chief strategy officer.
The newly appointed leaders will oversee Zenith China’s integrated marketing strategy hub, with a focus on strengthening media capabilities and improving operational efficiency.
Xue, now leading the Guangzhou office, will prioritise talent development and support a continuous learning culture while driving integrated marketing programmes and cross-regional collaboration. She has played a key role in strengthening client delivery through improved operational efficiency and new business wins, earning recognition for her leadership and team performance.
Wang will lead the growth of Zenith’s Beijing office, with a mandate to enhance talent capabilities and integrate AI-driven approaches into media services. Known for her client-focused leadership, she has consistently promoted innovation in media planning through forward-thinking strategies. Her implementation of the “0-10-100” business approach has helped her team achieve sustained success.
Li, in her new role as chief strategy officer, will guide the company’s strategic planning efforts, focusing on identifying brand-building opportunities and responding to shifts in the media landscape, particularly around AI. She will also lead cross-functional collaboration to support the development of future-ready media frameworks. Her approach combines data-driven insights with integrated brand strategies, and she has been recognised through industry accolades.
These appointments align with Zenith China’s broader efforts to advance its AI capabilities and strengthen internal operations. The company continues to invest in developing talent from within, aiming to build a leadership team equipped to navigate future challenges and support sustained business growth.
Commenting on these appointments, Mickey Zhang, president of Publicis Media China, said, “Moving forward, Publicis Media China will remain steadfast in prioritising client needs, leveraging innovative marketing solutions and high-performing team collaboration to empower brands to seize opportunities in the AI and digital transformation era.”
“The promotions of Riki, Cindy and Emily not only recognise their individual capabilities but also mark a critical step in Zenith China’s ongoing enhancement of client-centric solutions. These three leaders will lead Zenith China in achieving its vision of being a leader in strategic marketing excellence, delivering sustainable business value for clients,” Zhang added.
These three senior leaders will continue to report to Christina Lu, CEO of Zenith China.
Lu shared. “At Zenith China, our unwavering commitment is to help clients maintain industry leadership by continuously investing in teams and capabilities. Through their exceptional leadership and pioneering spirit, these three leaders have set new benchmarks in business success, team empowerment, and strategic innovations. Their promotions reflect Zenith China’s ongoing investment in developing its talent and leadership to enhance its partnership with clients and to contribute to the growth of the industry.”
“We look forward to celebrating their success in pioneering new frontiers and elevating mutual value for both our organisation and clients,” she added.
