Singapore – Online fashion and lifestyle retail company Zalora, a part of Global Fashion Group (GFG), is adopting generative AI technology with the launch of its proprietary platform-as-a-service integration (PaaS) of OpenAI, TITAN.
TITAN is used to drive new efficiencies in operations, improve online fashion customer experiences, and unlock growth opportunities for the company. It will also create more immersive and conversational online shopping experiences and data-driven recommendations for customers.
Among the areas being powered by TITAN is its smart search discovery to handle a wider array of spelling variations and errors and better identify, present, and sort customers’ results, reducing the chances of experiencing zero search results.
TITAN also powers their conversational shopping assistant, which includes smart prompts and improved real-time interactive features; their production automation to unlock automation across different functions and improve employee productivity gains; and their internal chatbots, which improve employee experience and productivity.
Gunjan Soni, Zalora CEO and Global Fashion Group COO, said, “With a history of innovations under our belt, we are excited to embrace the future with Generative AI and leverage it to deliver the best ‘tailored for fashion’ e-commerce experience for our customers both during and post-purchase.With TITAN we will once again be the first in the region to offer these innovations to our growing loyal base.”
Zalora’s drive to innovate is paired with the responsibility to safeguard the millions of customers it serves as well as their personal data. The company is committed to using AI and TITAN in a responsible way, having developed a series of principles to guide responsible innovation, and implementing several measures to protect customers’ data.
Meanwhile, Sumit Jain, Chief Technology Officer at Zalora, also shared, “ZALORA is excited to leverage the potential of OpenAI via TITAN, our AI platform, to reimagine eCommerce and create a truly ‘wow’ customer experience. The future of retail will be driven by technology innovation, and the extent to which we prioritise ensuring a safe and seamless experience for customers.”
“By building on OpenAI technology through our proprietary platform, TITAN, we intend to lead Fashion E-commerce innovation in maintaining a safe and seamless experience for customers and taking the online shopping experience to the next level,” he added.
Zalora’s introduction of TITAN, its proprietary integration of OpenAI technology into its platform, comes alongside a series of new tech advancements the company plans to roll out this year. This includes the development of their conversational shopping assistant and Warehouse Management System (WMS), both of which are still in the early phases of development.
TITAN will also serve as a gateway for ZALORA and its parent company, Global Fashion Group, to scale new heights in Southeast Asia and replicate this technology across the Group’s different regions, including Latin America, Australia, and New Zealand.
