Singapore – Multinational brewer company Carlsberg Group has announced the appointment of Yves Briantais as its chief marketing officer, as well as being appointed as a member of the Executive Committee.
Briantaisis a seasoned executive with 25 years of global, regional and local experience across marketing disciplines. He was most recently with Colgate-Palmolive as its global executive vice president of design and creative capabilities.
During his time with Colgate-Palmolive, he held a range of senior leadership roles with marketing responsibilities for clusters, regions, categories, and global functions, including as vice president global design and packaging, vice president marketing for Europe, and executive vice president of marketing for Asia-Pacific.
His appointment is also done alongside the promotion of Esther Wu to the role of chief information officer as well as being member of the Executive Committee. Wu’s role took effect on June 3 while Briantais’ move will take effect on August 19.
Both appointments are made possible as part of Carlsberg’s Accelerate Sail strategy.
Jacob Aarup-Andersen, group CEO at Carlsberg Group, said, “I am very pleased to welcome both Esther and Yves into their new roles and as members of the Executive Committee. With their solid experience and global background, they are well positioned to enhance and support the further execution of our Accelerate Sail strategy.”
