Mumbai, India — Digital marketing agency Yellophant Digital, an alliance of Merge Infinity Global, has won the digital mandate for 1Rivet India, a tech-based consultancy firm headquartered in the USA. Through the mandate, the brand’s entire social media responsibilities, from ideation to execution will be tasked to YelloPhant. The Mumbai-based digital agency secured the mandate in a multi-agency pitch and will work towards building up the brand’s presence online.
1Rivet is a US-based IT strategy and consultancy firm that helps clients expand their business growth, assist with new talent acquisition and facility management. The agency will manage the brand’s social media reach on different platforms namely Instagram, Facebook, and LinkedIn. Yellophant Digital also plans on launching the brand on any new platform that can bolster its presence further.
Harikrishna Nair, CEO of 1Rivet for India, said, “It has been a pleasure to work with Preksha and her team at Yellophant. We have engaged Yellophant Digital to manage our digital presence and we are happy with the way they’ve run the program so far. The Yellophant Digital team is responsive and easy to do business with. It’s definitely worth having a conversation with them if you’re thinking of investing in your company’s social media presence.”
Preksha Seth, co-founder of Yellophant Digital, said, “We are thrilled to be working with 1Rivet India. There is so much commonality between us, especially a shared vision of what the organization should communicate online. With both our teams being young and dynamic, it shall be an exciting collaboration. I’m eager to kickstart the project and elevate 1Rivet India’s online presence.”
Yellophant Digital has also previously acquired other mandates from brands such as Beleaf, CarBoli, Mezaya, and ExpertMFD, among others.