Bangalore, India – HiveMinds Innovative Market Solutions, the full-service digital marketing and consultancy firm by Madison World, has recently bagged the digital marketing mandate of Rupeek, India’s asset-backed digital lending platform.

Rupeek aims to democratise access to hassle-free, doorstep credit for all markets and audiences. Currently, Rupeek also operates in the gold loan space. Its investors include Sequoia Capital, Accel Partners, Bertelsmann, and GGV Capital, as well as VEF, and Lightbox.

Rupeek’s spokesperson commented that as they continue to grow and unlock gold-backed credit for a billion Indians, digital marketing will play an important role in driving this momentum further via tech-led gold monetisation (GoMon) in over 120 cities across the country. 

“We are happy to partner with HiveMinds in this digital-led growth,” the spokesperson said. 

Meanwhile, Deepti Bhadauria, HiveMinds’ chief strategy officer, shared that gold asset loan is a $2 trillion opportunity in India, and there is a massive consumer segment looking for access to cheap capital and monetisation of gold assets that can be unlocked using digital marketing effectively. 

“I am happy that we will be partnering with Rupeek, in scaling and building India’s largest digital asset-backed fintech platform,” said Bhadauria.

In January 2022, HiveMinds has also bagged the digital mandate of insurance firm Max Life Insurance to manage its paid marketing portfolio. As part of the mandate, HiveMinds will be responsible for carrying out digital marketing activities across all publishers and platforms for Max Life Insurance including Google, Facebook, and Taboola, as well as Outbrain, amongst others. 

Mumbai, India — Digital marketing agency Yellophant Digital, an alliance of Merge Infinity Global, has won the digital mandate for 1Rivet India, a tech-based consultancy firm headquartered in the USA. Through the mandate, the brand’s entire social media responsibilities, from ideation to execution will be tasked to YelloPhant. The Mumbai-based digital agency secured the mandate in a multi-agency pitch and will work towards building up the brand’s presence online.

1Rivet is a US-based IT strategy and consultancy firm that helps clients expand their business growth, assist with new talent acquisition and facility management. The agency will manage the brand’s social media reach on different platforms namely Instagram, Facebook, and LinkedIn. Yellophant Digital also plans on launching the brand on any new platform that can bolster its presence further.

Harikrishna Nair, CEO of 1Rivet for India, said, “It has been a pleasure to work with Preksha and her team at Yellophant. We have engaged Yellophant Digital to manage our digital presence and we are happy with the way they’ve run the program so far. The Yellophant Digital team is responsive and easy to do business with. It’s definitely worth having a conversation with them if you’re thinking of investing in your company’s social media presence.”

Preksha Seth, co-founder of Yellophant Digital, said, “We are thrilled to be working with 1Rivet India. There is so much commonality between us, especially a shared vision of what the organization should communicate online. With both our teams being young and dynamic, it shall be an exciting collaboration. I’m eager to kickstart the project and elevate 1Rivet India’s online presence.”

Yellophant Digital has also previously acquired other mandates from brands such as Beleaf, CarBoli, Mezaya, and ExpertMFD, among others.

Bangalore, India – HiveMinds Innovative Market Solutions, the full-service digital marketing and consultancy firm by Madison World, has recently bagged the digital mandate of insurance firm Max Life Insurance to manage its paid marketing portfolio. 

Max Life Insurance Company is a joint venture between Indian multi-business corporation Max Group’s Max Financial Services and Axis Bank. As part of the mandate, HiveMinds will be responsible for carrying out digital marketing activities across all publishers and platforms for Max Life Insurance including Google, Facebook, and Taboola, as well as Outbrain, amongst others. This will in turn enable new customer acquisition for the insurance firm. The account will be serviced by HiveMinds’ newly opened north branch.

Aditya Satpute, Max Life Insurance’s corporate vice president of e-commerce and digital marketing, shared that today’s consumers are evolved and very digital-savvy, so the success of insurance companies is increasingly dependent upon their ability to innovate and engage with customers on digital platforms. 

“We are pleased to partner with HiveMinds in the next phase of our digital growth, where they will manage the entire paid marketing portfolio for the e-commerce business,” said Satpute.

Meanwhile, Jyothirmayee JT, HiveMinds’ founder and CEO, commented, “We are proud of winning this highly contested mandate. There is a massive transformation happening in the Insurance sector powered by digital expansion. Bringing the right digital integrations and innovation will be key to our success.”

Deepti Bhadauria, HiveMinds’ chief strategy officer, said, “Max Life Insurance is one of those companies that have the vision, the clarity of thought, and the right team to ride the digital wave in the country. We are confident that together we’ll create new benchmarks in digital marketing.”

Most recently, HiveMinds has appointed Saurabh Tyagi, former vice president of Madison World’s media agency Madison Media, to be its new chief client officer, where he will be leading the agency’s enterprise clients.

Mumbai, India – Digital agency Yellophant Digital has acquired the digital marketing mandate for CarBoli, the online portal for selling pre-owned cars. 

CarBoli is an online platform where people can bid on their new and used passenger motor vehicles, lorries, and trailers, as well as semi-trailers. It provides sellers and buyers the best price for their cars in just three easy steps.

The partnership will see Yellophant Digital managing CarBoli’s 360-degree digital presence, spanning from social media creatives, digital campaigns, media, and innovations.

Gaurav Grover, CarBoli’s founder, commented, “We are excited to see the 360-degree strategy that the agency has in store for us and we plan on making CarBoli a pan India brand with such a successful agency onboard. It shall be an exciting collaboration.”

Meanwhile, Preksha Seth, Yellophant Digital’s co-founder, commented that the automobile sector, which deals with selling pre-owned cars, has a huge potential, as more and more people are gradually making the shift towards an online-first approach. 

“What separates CarBoli from the rest is its easy navigation and user interface which makes the customer process convenient. We look forward to a long partnership with the entire team of CarBoli,” said Seth.