Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured Southeast Asia
No posts found

Yasir Yusoff joins Publicis Malaysia as creative director

by MARKETECH APAC

-

December 14, 2020

Yasir Yusoff Publicis Malaysia

Malaysia – Yasir Yusoff, former creative director of Kuala Lumpur-based digital marketing and customer experience (CX) agency Entropia Global, has joined the Malaysia arm of global communications group, Publicis Groupe, as its new creative director. 

Yusoff’s appointment is a comeback, having joined the Publicis Malaysia team in the same position in 2018.

Speaking to MARKETECH APAC, Yusoff said, “The move back to Publicis was a no-brainer for me. I missed the great creative culture, the opportunities, and the brands.”  

Yusoff brings with him a decade of directorial experience. Prior to his position at Entropia and Publicis, he also headed the creative department of local advertising and events agency Friends Advertising & Communications.  

Publicis’ Executive Creative Director Emir Shafri believes in Yusoff’s deep experience in the consumer brand category, specifically his knack for understanding consumers as people and not just as data points. 

“He knows that beyond ‘digital-first’, or ‘end-to-end customer experience-first’, you’ve got to think people first. He understands the nuanced difference between a person growing up in the East Coast coastal towns, the Sabahan cities or even among the posh cafés of Bangsar, which is so important for a beloved Malaysian household name like NESCAFÉ,” said Shafri.

On Yusoff’s appointment, Shafri also commented, “We’re happy to welcome Yasir back to the Publicis Groupe family. With his combination of category experience, talent, curiosity, and humility, Yasir loves seeking out to understand [how diverse] Malaysians live and breathe, beyond just what the data points tell him. And it shows in the stories he tells.”

Meanwhile, the new creative director commented, “I’m ecstatic to join Publicis Groupe again. To have the opportunity to work on a massive brand is a privilege. I have a talented team and the support of the network at my disposal. My goal is to continuously elevate the quality of creative work that we bring to the table – whether it’s for our client, or for the NESCAFÉ brand as a whole.”

Related Tags Malaysia MY Yasir Yusoff Publicis Malaysia creative director
Share this article

Related Articles

View All
Jennifer Smith Brightcove CMO
Marketing Featured Global
Tech CMO veteran takes helm of Brightcove
December 11, 2020
By MARKETECH APAC
OMG CEO Thailand
Marketing Featured Southeast Asia
Omnicom Media Group elevates Rochelle Chhaya to CEO of Thailand arm
December 9, 2020
By MARKETECH APAC
MARKETECH EXPERT UP CLOSE_DREAMSKINGDOMS
Main Feature Marketing Southeast Asia
Founder of MY integrated creative agency DreamsKingdoms aims to 'groom 100 SMEs into an international brand'
December 2, 2020
By MARKETECH APAC
MEDICI Live, MEDICI Engage, MEDICI ROI
Marketing Featured Southeast Asia
Entropia launches three new services under eCommerce arm MEDICI
November 25, 2020
By MARKETECH APAC
Dugro-AR-Visual
Technology Featured Southeast Asia
Milk brand Dumex Dugro partners with Malaysia’s Entropia to launch AR packaging for new formulation
October 8, 2020
By
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
May 9, 2025
Aliza Carmona
No posts found
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin