Boston, USA – Global video solutions Brightcove has announced that a new executive has taken the helm of its marketing – Jennifer Smith as new chief marketing officer (CMO).
Smith is an experienced CMO, where she assumed the role for several companies, most specifically those serving in tech. Most recently, she was chief of marketing at global software company Alfresco Software, where she led the transformation of the firm’s positioning from technology vendor to platform solution provider, managing all aspects of marketing.
Prior to that, she held the position at tech company Software AG, HR cloud solutions Globoforce, and business applications provider Progress Software.
In her new role, Smith joins the senior leadership team to lead Brightcove’s marketing functions, including demand generation, product marketing, and marketing communications.
“With the ever-increasing need for companies to digitally improve their customer and employee engagement, video is at a defining moment,” said Jeff Ray, Brightcove’s CEO.
“As we enter 2021 we continue to see increased demand that we believe will only continue to rise. Jennifer’s vast knowledge, experience, and leadership within the high-tech industry will help expand Brightcove’s presence across global markets,” he added.
Brightcove serves brands through its suite of video solutions such as video marketing, virtual events, and even video-centered solutions for internal communications of companies. Brightcove has worked with brands Adobe, Johnson & Johnson, and Ford, and is also a proud associate of the Academy Awards, or The Oscars, for one of its platforms Academy Screening Room.
The new CMO commented, “Brightcove has been an integral part of the video industry for 15 years, having developed award-winning technology used by organizations around the globe.”
Smith added, “As communication continues to evolve and thrive in the digital world, storytelling with video will be even more paramount to companies. I am thrilled to join the Brightcove team as we embark on the next chapter of growth.”