MarketingFeaturedSoutheast Asia

Entropia launches three new services under eCommerce arm MEDICI

MARKETECH APAC - November 25, 2020

Kuala Lumpur, Malaysia – Marketing consulting-meets-agency, Entropia, has launched three new services under its eCommerce arm MEDICI – MEDICI Live, MEDICI Engage, and MEDICI ROI to optimize each stage of the commerce funnel and maximize sales conversion for its clients.

Together with international technology partners mobile live video streaming Bambuser, end-to-end conversational commerce and shopper engagement platform, and eCommerce selling solutions Split Dragon, the new eCommerce services are aimed at converting brands’ leads to customers – from demand generation to demand capture – helping brands stand out from the saturated Southeast Asian digital marketplace.

Considering consumers increasingly rely on live video to assist in their online shopping decision process, MEDICI Live aims to drive a digital brand experience by integrating live stream shopping and utilizing live selling via influencers or KOLs, an increasingly-popular sales strategy. Relevant to high context categories such as cosmetics, education, and infant nutrition as well as financial services, or even electronics, with this technology, viewers can become paying customers, all without missing the show.

As one of the top-ranked countries globally in mobile social media penetration, it is not surprising that about 80% of Malaysian consumers obtain information on products and services from social media. MEDICI Engage will leverage the power of conversational commerce and shopper engagement platform, to tap into social media’s massive, yet cost-effective reach.

Meanwhile, MEDICI ROI will help brands optimize shops on eCommerce platforms like Lazada and Shopee. Simply featuring products on marketplaces and spending money on direct marketing channels is not enough for brands to attract the evolving consumer, and through the service, MEDICI aids brands in improving product visibility, storefront design, and search ranking.

In the Malaysian context, considering there are more than 55,000 sellers across marketplaces in Malaysia alone, brands need more than deep discounting, free shipping, and special event campaigns to stand out from the crowded digital marketplace. And now, equipped with MEDICI’s data-driven approach, these new services and partnerships offer just the right measurable solutions for our clients looking to reshape their commerce transformation.

Sourabh Agrawal, partner at Entropia

Tasked with leading MEDICI, Kelferd Hor, added, “Part of our mandate is to bring best-in-class technology partners on board to implement clients’ direct-to-consumer trade strategies – helping marketers up their ‘See Now Buy Now’ game, capitalize on impulse purchases and increase conversions. We’ve also made great strides in ensuring a seamless and consistent eCommerce experience for users across devices and platforms.”