Xiaomi’s ad platform taps AVOW as core agency in India

Beijing, China – Xiaomi MiAds, Xiaomi’s global advertising platform, has appointed AVOW, the specialist agency focusing on mobile OEM on-device user acquisition, as its official core agency for user growth and customer success solutions in India.

The partnership will enable app developers and brands looking to use mobile OEM advertising to achieve incremental growth by making inroads into Xiaomi’s massive loyal user base through AVOW in the world’s most populous country.

MiAds is one of the core services of Xiaomi’s international internet business. MiAds covers over 100 markets worldwide, supports 70 languages, and offers reach to millions of monthly active users. The platform provides a multi-faceted advertising portal through proprietary apps such as Mi Browser, Mi Music, Themes, Mi Video, and its official proprietary app store GetApps. 

In addition, Xiaomi allows marketers to accurately locate target audiences and convert their users into brand customers through multiple targeting options.

According to AVOW, the platform ultimately tapped its services for the exceptional undertaking it has shown of the media business activities and customer service for MiAds in India and other major markets. 

AVOW will operate as one of the main points of contact, managing a 360-degree execution of mobile advertising campaigns on Xiaomi’s advertisement platform – from launching apps on the GetApps marketplace and booking dynamic preload campaigns to media buying and campaign optimization.

Sharing his views on this association, Bono Wu, Head of Channel Partnership & Direct Sales of EU and LATAM for the International Internet Business Department at Xiaomi, said, “We are delighted to have AVOW onboard as our core agency in India. AVOW’s exceptional work in the Indian market and beyond has led us to continue our fruitful partnership. The combination of Xiaomi’s system-level empowerment to MiAds on MIUI and AVOW’s deep expertise will be truly beneficial to our mutual clients.”

Meanwhile, AVOW Co-Founder Ashwin Shekhar, commented, “We are thrilled to be named the core agency again for Xiaomi. Building on our success in EMEA, SEA, and LATAM, our key partnership with Xiaomi MiAds extends to India. Strengthening our alliances will allow us to offer more exclusive opportunities for mobile marketers to access Xiaomi’s strong presence in the country. India is a dynamic market, and we are committed to helping marketers with greater access to the user audience and eventually make mobile OEM advertising a default part of every marketer’s marketing mix.”

In December, Xiaomi Indonesia named Stephanie Sicilia as its associate marketing director.