Kuala Lumpur, Malaysia – Omnicom Media Group has appointed Winnie Chen-Head as CEO for Malaysia. In her new role, Chen-Head will lead strategy, operations, and the development and adoption of transformative capabilities that will drive the next chapter of growth for OMG Malaysia. She succeeds Eileen Ooi, who was named CEO of PHD Asia-Pacific last year.
Chen-Head joins OMG from her role as managing director of media at dentsu Malaysia, overseeing its agency brands. Over the course of her more than two decades in marketing, she has held leadership roles across multiple business categories – including e-commerce, aviation, telecommunications, and software – and built a reputation for delivering high impact strategies that drive results for clients and organisational growth.
She takes the helm as OMG is enjoying its most significant year ever. Powered by Omnicom’s industry-leading Omni open operating system that drives business outcomes for brands, OMG Malaysia’s recent wins and retentions include OPPO, Wipro Unza, CelcomDigi, Vinda, and Friesland Campina.
Reporting directly to Tony Harradine, CEO for APAC at Omnicom Media Group, Chen-Head will join OMG Malaysia officially on 19 March 2025.
Speaking on her appointment, Chen-Head said, “I am honoured to join OMG Malaysia as CEO and capitalise on the strong momentum to drive further success. A key goal of mine is to leverage innovative and strategic thinking to help clients deliver on their business ambitions. This will be achieved with the talented teams at OMG Malaysia, where a culture of open communication and collaboration empowers everyone to contribute their best ideas. The opportunities ahead are immense, and I’m excited to lead the new era of transformation and growth.”
Meanwhile, Harradine commented, “Winnie steps into this role at a pivotal time, building on a strong foundation of success. As one of the most respected, tested, and proven leaders in the market, Winnie has the experience and expertise to take OMG Malaysia into its next phase of growth, leveraging our Agency as a Platform proposition to deliver transformative experiences for our clients, their customers and our people.”
