Singapore – Omnicom Media Group Singapore (OMG Singapore) has promoted Jourdan Tan to general manager of digital capabilities and transformation, tasking him with spearheading the company’s digital evolution and enhancing its SEO, programmatic, performance hub, and planning and supply capabilities.
Tan was most recently OMG Singapore’s head of digital transformation and capabilities, and prior to that, he was head of performance. Under his leadership, his team doubled in size while maintaining strong retention and succession rates, showcasing his ability to attract, develop, and advance top talent in the digital landscape.
He also established a task force to foster the growth of OMG Singapore’s digital community and leads quarterly digital sessions to keep teams updated with the latest industry insights.
In his new role, Tan will leverage his vast experience to oversee OMG Singapore’s digital capabilities, driving best practices, talent expansion, and knowledge development.
Tan is part of the OMG Singapore executive committee, comprising CEO Chloe Neo, CFO Reynold Seah, head of investments and commercial Anita Yeong, OMD Singapore CEO Sadhan Mishra, and PHD Singapore MD Sumiati Hashim, and will continue working with them to steer the Singapore operations.
Commenting on the promotion, Neo said, “Jourdan’s ability to harness the power of digital capabilities across a diversified group of thriving talent, innovative products, and solutions reflects his comprehensive understanding of the digital ecosystem as well as his future forward leadership. His leadership and generative mindset have been instrumental in the organisation’s digital transformation.”
Neo added, “OMG Singapore is riding on the wave of success, having risen a notch to #2 in both COMvergence and RECMA 2023 Billings Rankings, with a significant share in non-traditional billings. This is a testament to OMG’s suite of advanced capabilities and future-facing solutions, which we have continually invested in and established over the years. I congratulate Jourdan on this well-deserved promotion and look forward to working with him and the Singapore executive committee to take OMG to greater heights.”
Also speaking on his promotion, Tan shared, “I am honoured to take on the role of General Manager of Digital Transformation and Capabilities. As we navigate this ever-evolving digital landscape, our growth mindset will be our compass, guiding us to adapt and innovate for the future. Our focus is on delivering robust capabilities with cutting-edge technology and data, ensuring operational excellence at every step. But at the heart of this transformation journey is our commitment to nurturing our people and talents, as they are the true drivers of our success.”
