Singapore – Wild Space, a nature conservation organisation, has teamed up with content experience agency designory, a part of Omnicom Production, to launch a new out-of-home (OOH) campaign in Singapore that reframes wildlife issues as surprisingly relatable human stories.
Breaking away from typical campaigns that focus solely on grim statistics, Wild Space and designory spotlight wildlife issues through topics that resonate deeply with many Singaporeans, such as housing challenges, scarcity mindsets, and existential dilemmas.
The campaign’s narratives unfold through a series of social media posts and out-of-home media, generously supported by partners who share Wild Space’s commitment to the cause.
“We wanted to avoid messages filled with grim statistics. Instead, we believe that visual storytelling, relatability, and a touch of humour would resonate better,” shared Daphne Ong, Founder of Wild Space.
Christian Sow, executive creative director at designory, added, “Facts alone don’t change minds. But when people see their own struggles reflected in relatable stories, something stirs within them, sparking empathy. We were excited to land on a concept that approaches wildlife issues with a satirical twist.”
Wild Space’s campaign is part of its latest initiative, ‘Earth in Focus’—Singapore’s first and only nature-based film festival. The festival aims to showcase the beauty of biodiversity while inspiring audiences to protect our fragile ecosystems.
The Earth in Focus: Singapore Nature Film Festival 2024 promises a captivating lineup of local, regional, and international films celebrating the natural world. The two-day festival, running from 2–3 November 2024, will feature film screenings, wildlife conservation workshops, and masterclasses on nature filmmaking and photography. An awards ceremony will also honour emerging creators from Singapore and the region.
“Telling meaningful brand stories has always been at the heart of designory’s mission. We’re thrilled to be part of Wild Space’s journey, and we look forward to seeing people experience the festival,” said Joyce Chen, chief executive officer of designory.
