Singapore – For this year’s Chinese New Year, William Grant & Sons’ Scotch whisky brand, Glenfiddich, has launched its new immersive 360° cinematic experience called, ‘The Cosmic Voyage’, which is set on the rooftop of Design Orchard in Singapore and White Box @ Publika in Kuala Lumpur.
Brought to life by regional independent agency The Teeth and event agencies Idea Fabrik in Singapore and Virtue Communications in Malaysia, ‘The Cosmic Voyage’ is a vivid passage that invites visitors to a bright galaxy of possibilities as they follow Glenfiddich’s Royal Stag through the ethereal cosmic forest, an enchanting place alive with storytelling and embedded with hidden gems.
Moreover, the experience includes a starry sky containing the familiar sights of Lunar New Year – lanterns, fireworks, and dancing lions – alongside an array of rockets, planets, and other cosmic features that bring to mind space exploration at its most fantastical and takes visitors’ imagination beyond earthly limitations. Visitors can also discover the Limited Edition Gift Packs designed by celebrated artist Rlon Wang, as well as the Tree of Fortune, where visitors can draw exclusive branded red packets and stand a chance to win exclusive vouchers on the gift packs.
Zee Agnew, The Teeth’s founder and business partner, shared that lots of marketers are keen on engaging with consumers on a bigger scale again as many consumers want to reconnect and are craving unique and entertaining experiences more than ever.
“We’ve shaped our experience in a way that fits well within the COVID limitations, while bringing our consumers on a journey through The Cosmic Voyage – designed to unleash their imagination and get them thinking ‘Where Next?’, embracing the Glenfiddich DNA of curiousness and future-thinking vision,” said Agnew.
Meanwhile, Ling Versteegen, William Grant & Sons’ head of marketing for SEA, said they wanted to encapsulate a feeling of optimism for consumers as they journey with Glenfiddich towards a future of good fortune this Lunar New Year.
“The agency managed to bring to life the celestial-themed illustration of Rlon Wang, into an immersive cinematic experience that brings them into a galaxy of exciting possibilities. It’s heartening to be able to create impactful brand experiences in a safe environment for consumers,” said Versteegen.
