Singapore – Socially-led creative agency We Are Social Singapore has promoted Daniel Foo to executive creative director. The appointment makes him part of the leadership team.
Foo previously served as creative director at We Are Social. Before joining the agency, he worked at Lazada for three years.
With over 15 years of experience as a creative, he has worked with agencies such as BBH, Grey Group, JWT, and McCann. He has collaborated with clients across tech, banking, tourism, and retail industries.
Foo will be reporting directly to Naiyen Wang, who was recently appointed managing director of Southeast Asia at We Are Social.
Wang commented, “Social is now a core pillar in brand building. Having a creative leader with diverse global, regional and local experiences who is able to translate brand challenges into meaningful and effective through-the-funnel social moments is invaluable. Daniel is able to blend strategic rigour with creative craftsmanship for every brief to elevate the work. In the year that he has been with us, he has proven to be a creative leader who inspires, understands the critical importance of effectiveness and is a true partner to both our teams and clients.”
“Big thanks to Naiyen and the agency for the trust and support. I get to work with a team of absolute killers, which makes making great work fun, to put it simply. Work that gets people talking — not just in the industry, but out in the real world,” Foo said.
We Are Social recently announced the launch of its office in Thailand, supporting more clients in the market. It also recently secured the creator strategy remit of H&M in Asia, boosting the brand’s engagement in the region.
