Kuala Lumpur, Malaysia – Media agency Wavemaker has won the mandate for Danone’s specialised nutrition business in Malaysia. This follows after the agency also scoped the global media account from the global food company last year.
Yee Pek Kuan, marketing director for Malaysia and Singapore at Danone, said, “Overall, Wavemaker Malaysia stood out in every aspect of our ask, from their strategic approach to understanding our business to their robust media pricing. We’re excited to partner with Wavemaker.”
Meanwhile, Sheley Lim, general manager at Wavemaker Malaysia, commented, “This was special for us, our approach was to provocatively think of the needs of the client and business and build tailored solutions to those needs. We will continue to push the boundaries and evolve the business together.”
Lastly, Gordon Domlija, CEO at Wavemaker Asia-Pacific said, “What a fantastic way to start the year! We pride ourselves on being a genuine partner to our clients, supporting their current and future business ambition. Through this pitch process we were inspired by the strong collaboration and openness to our passion and ideas, we are now excited to bring this to life through tangible business results for Danone across South East Asia.”
Most recently, Wavemaker Asia-Pacific welcomed Jenny Pham as its new APAC media lead for Colgate-Palmolive.