Hong Kong – Watsons, the flagship health and beauty brand under AS Watson Group, is expanding the presence of JCprogram, a Japanese clinical skincare brand, across Asia. The move builds on JCprogram’s rapid growth since its introduction to Watsons China in 2021.
After becoming the top aesthetic beauty brand at Watsons China, JCprogram entered the Taiwan market in 2024. The brand was launched in Hong Kong in May 2025, where it quickly became the leading exclusive aesthetic brand in Watsons stores.
Based on that performance, Watsons is now introducing JCprogram to Thailand and Malaysia, markets the company identifies as having strong potential in the aesthetic beauty sector.
At a launch event in Malaysia, Watsons hosted Dr. Nobutaka Furuyama, founder of JCprogram and a well-known Japanese cosmetic surgeon, to mark the partnership and celebrate the brand’s regional expansion. The event included an experiential facial spa for beauty editors and a product preview for celebrities.
Caryn Loh, chief operating officer of health & beauty for Asia at AS Watson Group, said, “JCprogram’s rapid expansion and category leadership demonstrate the extraordinary market appetite for scientifically-backed aesthetic beauty solutions. Watsons is strategically positioned to capture the most significant growth opportunity in beauty retail, while delivering breakthrough innovations that meet rapidly evolving customer demands for clinical-grade results.”
JCprogram, developed by JIYUGAOKA CLINIC and founded by Dr. Furuyama, features what the company calls “1:1 Seamless Aesthetic Replication” technology, combining clinical aesthetic expertise with skincare science.
Watsons says it plans to continue expanding aesthetic beauty offerings across its network of more than 8,000 stores in Asia to meet changing customer preferences and strengthen its leadership in the beauty retail market.
