Hong Kong – Watsons, the flagship health and beauty brand of AS Watson Group, has introduced ‘The Watsons Family,’ a new set of characters designed to make shopping more engaging and to build stronger customer loyalty across Asia.
Featuring 16 unique personalities, the campaign brings health, wellness, and beauty routines to life in fun and interactive ways.
The initiative begins in Hong Kong with colourful store experiences, online campaigns, and special character events before expanding to Mainland China, Malaysia, Taiwan, and Thailand.
Jared De Guzman, customer director of brand marketing for Watsons International says, “The Watsons Family represents our strategic evolution from traditional retail to experiential retail.”
Watsons will also release everyday products with collectible packaging featuring ‘The Watsons Family,’ turning routine self-care into a more playful experience.
“By harnessing the power of character-driven storytelling, we’re not just selling products–we’re creating a universe where health and beauty become sources of joy, inspiration, and community connection for our customers across Asia,” De Guzman emphasised.
This approach reflects the rising demand for creative brand experiences in Asia’s fast-growing health and beauty market.
