Singapore – Creative agency VIRTUE Asia has named Amos Mak as its associate creative director. The appointment is part of the agency’s strategy to boost its creative capabilities while driving growth.
Mak previously worked with BBH Singapore for six years, where he most recently served as senior art director. Prior to that, he held creative roles at DDB Singapore and Geometry Singapore.
In his previous roles, he has worked with brands such as Samsung, Riot Games, Meta, Singtel, and UOB.
Mak’s appointment follows VIRTUE Asia’s recent restructuring. The agency also recently promoted Lesley John as its chief executive officer.
VIRTUE Asia partners with various global and regional brands, including Diageo, Toyota, and Shiseido.
Huiwen Tow, head of strategy at VIRTUE Asia, said, “Amos’ ability to blend cultural insight with innovative storytelling aligns with our mission to help brands become culturally relevant. His experience in branded entertainment and experience-led campaigns will be invaluable as we continue to expand our creative firepower across Asia. He’s also committed to nurturing the next generation of creative talent and has been active in mentoring young creatives in their careers. We’re beyond psyched he’s joined the VIRTUE Asia team.”
“I’ve always believed that the best work is born from culture – not imposed on it. That’s why I’m excited to join VIRTUE Asia, an agency that understands the power of cultural resonance and actively builds brands from within it. I look forward to collaborating with the incredible talent at VIRTUE Asia to create a new brand of culture-first creativity that doesn’t just get seen, but includes and involves individuals, communities and fandoms,” Mak commented.
