Australia – Warner Bros. Discovery has appointed VaynerMedia Australia as the lead social agency for HBO Max in Australia. The partnership will cover creative and production work across all social media platforms for the streaming service.
Ashleigh Bruton, head of social at HBO Max Australia, said, “Since launching HBO Max in Australia seven months ago, we’ve cultivated a highly engaged social community of the most incredible fans. As we move into the next phase of HBO Max, we’re excited to build on that momentum and continue to expand our online presence. When we met with the VaynerMedia team, they impressed us with their ideas for blending creativity, culture and conversation, and we’re looking forward to bringing that to life across our social marketing.”
Meanwhile, Karen Coleman, country manager at VaynerMedia Australia, said the Warner Bros. Discovery team inspired them with their passion and drive to set a new standard for entertainment.
“Our partnership with the brilliant team at HBO Max is a dynamic collision of creativity and culture. The entertainment world is the ultimate stage for consumer connection, and we’re ready to redefine how stories are told, shared, and experienced on social, bringing fandoms deeper than ever into the worlds and characters they adore,” she said.
HBO Max launched in Australia in March this year, and had previously appointed EssenceMediacom as its media agency prior to the launch. Moreover, Foxtel Group and Warner Bros. Discovery (WBD) have announced an evolved partnership for 2025 and beyond for HBO Max in the country.
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