New Delhi, India – VaynerMedia has announced that it has officially launched in India, marking the agency’s sixth office in the Asia-Pacific region and 13th globally. The agency has been working closely with Fortune 500 clients in India for two years and operated in strategic partnership with local agency Step1.

Through the official launch, VaynerMedia India will be led by Salman Moin as its country manager, and he will be reporting to Tim Lindley, managing director for Asia-Pacific at VaynerMedia. Step1 will also seamlessly integrate into the overall VaynerMedia family following the launch.

Speaking on the official launch, Lindley said, “India’s entrepreneurial spirit, rapid economic growth, and thriving pop culture make it one of the most exciting markets in the world right now. It brings together deep-rooted tradition and fast-paced innovation –– the ideal conditions for dynamic brands to thrive.”

He added, “Modern brands the world over have leveraged the power of social media to disrupt goliath incumbents; Indian businesses leverage social media on a whole new level to disrupt global dynamics, making it the perfect place for us to deploy our ‘social at the centre’ marketing model.” 

Meanwhile, Gary Vaynerchuk, CEO and co-founder at VaynerMedia, commented, “India’s deeply diverse cultural heritage combined with its rapidly growing economy and exploding social media landscape presents a truly unique and exciting opportunity for brands. The country’s entrepreneurial spirit and diverse culture coupled with our team’s passion, expertise, and VaynerMedia’s attention-first philosophy –– now this is a recipe for explosive growth.”

He added, “I have zero doubt that Tim and Salman will lead the team to an incredibly exciting future, and I’m excited to show the Fortune 500 brands in the region how to actually build brand in the new marketing world.”