Singapore – Upcycle Communications, a public relations agency, has named Felicia Poh as its new account director to lead a team that plans the growth of the agency. Her appointment also coincides with the agency’s recent client wins with COTY’s beauty brands, Travis Masiero’s restaurants, chocolatier Huize Van Wely at Raffles Hotel, and water brand BE WTR.
Poh returns to the agency after working as an assistant marketing communications manager at UNIQLO Singapore and associate account director at W Communications. Poh was a part of the agency from 2018 to 2021, when Upcycle Communications was still known as The Mango Agency. With her experience in the public relations industry, Poh is expected to boost the team’s operations as it takes on new projects.
Alongside the appointment is the release of a new website packed with fresh visuals, showcasing the agency’s work and reflecting its identity of catering luxurious brands.
“I’m absolutely delighted to welcome Felicia back to the team. She possesses the right mix of business acumen, PR expertise and infectious positive energy to help achieve our ambitious goals of delivering excellence for our clients while opening up new avenues of growth for the agency,” Jennifer Dembitz, founder and managing director at Upcycle Communications, said.
“Our growth is a reflection of the creativity and dedication of our team. As we expand and evolve, we are excited about new opportunities to help more organisations empower their purpose,” Dembitz added.
Upcycle Communications’ current clients include luxury brands such as Hilton Luxury, andBeyond, Le Labo, Republic Bar, and BEAM Suntory.
