Jakarta, Indonesia – UOB Indonesia and Telkomsel have launched a co-branded credit card to support the growing needs of customers’ digital and aspirational lifestyles. By combining the strengths of both companies’ brands and services, the UOB Telkomsel Card enables customers to enjoy a more connected digital lifestyle with a seamless and rewarding experience, embodying the essence of ‘Lifestyle Connected.’
The UOB Telkomsel Credit Card is tailored to complement the modern, connected lifestyle of today’s customers through a range of special benefits, from triple UOB Points for every IDR2,000 spent on Telkomsel Halo Bill Payment and Cinema XXI; as well as retail transactions in Dining, Fashion, Dept. Store, Foreign Transactions merchant categories.
Additional exclusive benefits include Bonus Telkomsel RoaMAX Package covering ASEAN, ASIA, Australia, America, and Europe, along with Buy 1 Get 2 Cinema XXI tickets every Saturday. The card also provides additional travel inconvenience and overseas medical protection. Moreover, cardholders can take advantage of exclusive promotions with major e-commerce and online merchants, such as GrabFood, Tokopedia and Traveloka.
To celebrate the launch, new cardholders can enjoy Welcome Bonus of up to IDR2.2 million, including special price on new Telkomsel Halo+ bold package starting from IDR1.
Cristina Teh Tan, consumer banking director at UOB Indonesia, said, “Customer centricity is at the core of what we do. With our strategic partnership with Telkomsel, the largest telecommunication provider in Indonesia, we look forward to provide customer experience and offer a diverse range of offerings to cater to today’s digitally connected urban lifestyles. This underscores our ambition to be the bank of choice for Indonesia’s aspiring individuals.”
Meanwhile, Derrick Heng, chief marketing officer at Telkomsel, commented, “As the leading digital telecommunications service provider in Indonesia, Telkomsel is committed to delivering innovative and superior connectivity, services, and solutions to its customers.”
He added, “Through the convenience of seamless digital connectivity and hassle-free bill payment and various remarkable lifestyle offerings that support a more connected digital lifestyle with the UOB Telkomsel Credit Card, we hope that this ongoing partnership with UOB Indonesia can continue to provide added value, opening more opportunities for the people to create better today and excellent future.”
It is worth noting that over the years, Indonesia has witnessed significant growth on digital connection, driven by the increased internet penetration, a thriving middle class, and a rising preference for online shopping. The number of internet users reached 185.3 million, with mobile internet usage up by 0.6% from the previous year. Meanwhile, there is a notable lifestyle trend where 11.7%, mainly Gen Y and Gen Z segments, prioritise staying up-to-date with electronic gadgets and spending in entertainment and leisure services (49.4%), leading to modern lifestyles focused on connectivity, comfort, and mobility. In the country’s e-commerce landscape, 59.3% of internet users make purchases online weekly, demonstrating the widespread reach of digital marketplaces nationwide. This increased connectivity has created opportunities for e-commerce platforms to reach a wider customer base.
Given this trend, the UOB Telkomsel Card offers exclusive benefits such as increased data allowances, cashback on online purchase and rewards for everyday spending, making banking and communication more convenient and rewarding.
