Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Southeast Asia
No posts found

UnionBank appoints Ana Aboitiz Delgado as president and CEO

by Brandon Yulolo

-

July 1, 2024

UnionBank appoints Ana Aboitiz Delgado as president and CEO

Manila, Philippines – Commercial banking company UnionBank has announced the appointment of Ana Aboitiz Delgado as its new president and CEO, effective on January 1, 2025.

Prior to assuming this role, Delgado is widely credited for leading UnionBank’s digital retail banking innovations such as the digital bank branch model and UnionBank Online.

She will be taking on leadership of UnionBank of the Philippines from Edwin Bautista, current president and CEO, whose 27-year career saw UnionBank go from becoming the front running digitised bank in the country to setting it on a path to become a retail bank leader.

Delgado joined UnionBank as a management trainee in November 2003. Over the course of her career, she led the business development of SME Banking and Retail Consumer Finance, which included credit cards and loans.

She was likewise tasked to lead the design of the customer experience across the Bank’s physical and digital touchpoints that will differentiate UnionBank from other traditional banks.

Delgado also expanded her role to head the bank’s Institutional Banking business on top of heading customer experience and digital channels and serving as a director of the UnionBank board and as chairman of the CitySavings Bank board.

Talking about the appointment, Erramon Aboitiz, chairman of the UnionBank Board of Directors, said, “We are looking forward to taking UnionBank to greater heights with Ana at the helm. Her experience and expertise will allow her to lead the Bank’s continued digital transformation which was started by Edwin and has put UnionBank on an accelerated road towards its aspiration to be a great retail bank.”

Related Tags Marketing Philippines Appointment banking UnionBank Leadership
Share this article

Related Articles

View All
MARKETECH APAC (14)_11zon (1)
Technology Southeast Asia
UnionBank elevates banking solutions for Filipino businesses through digital transformation
November 21, 2023
By Azunta Gaviola
MARKETECH APAC FEATURED IMAGE (14)_11zon
SME Southeast Asia
UnionBank unveils new brand for bank’s dedicated MSME business banking
November 10, 2023
By Azunta Gaviola
UnionBank to provide open digital ecosystem via industry-first Open Finance Innovation Hub
Technology Featured Southeast Asia
UnionBank to provide open digital ecosystem via industry-first Open Finance Innovation Hub
May 3, 2023
By Maureen Basa
UnionBank announces new leaders for CitySavings, UnionDigital
Marketing Featured Southeast Asia
UnionBank announces new leaders for CitySavings, UnionDigital
February 16, 2023
By Teddy Cambosa
ICSB PH, UnionBank partner to hold three-day conference and expo for MSMEs
SME Featured Southeast Asia
ICSB PH, UnionBank partner to hold three-day conference and expo for MSMEs
June 27, 2022
By Carlo Sarabia
UnionBank
Marketing Featured Southeast Asia
UnionBank holds SELYADO 4.0 event to help MSMEs boost customer privacy efforts
June 3, 2022
By MARKETECH APAC
No posts found

Featured Articles

View All
Expert Up Close: SleekFlow’s Asnawi Jufrie on AI becoming a game changer for enhanced omnichannel experiences
Technology Partners APAC
Expert Up Close: SleekFlow’s Asnawi Jufrie on AI becoming a game changer for enhanced omnichannel experiences
June 25, 2024
By Teddy Cambosa
E-Commerce Marketing Series: Mondelēz PH’s Emmanuel Cruz on strengthening e-commerce approach through understanding consumer behaviour
Marketing Featured Southeast Asia
E-Commerce Marketing Series: Mondelēz PH’s Emmanuel Cruz on strengthening e-commerce approach through understanding consumer behaviour
June 14, 2024
By Brandon Yulolo
E-Commerce Marketing Series: ASUS’ Eddie Teng on enhancing first-party data to improve the e-commerce, retail relationship
Marketing Featured APAC
E-Commerce Marketing Series: ASUS’ Eddie Teng on enhancing first-party data to improve the e-commerce, retail relationship
June 6, 2024
By Teddy Cambosa
ECOMM-Dheeraj
Marketing Featured Southeast Asia
E-Commerce Marketing Series: Mastercard’s Dheeraj Raina on e-commerce trends and tech transforming the SEA payments scene
June 5, 2024
By Aliza Carmona
What’s NEXT Interview: Teads’ Marc Zander on navigating the new era of contextual advertising through AI-powered, cookieless strategies
Marketing Featured Partners Global
What’s NEXT Interview: Teads’ Marc Zander on navigating the new era of contextual advertising through AI-powered, cookieless strategies
May 27, 2024
By Teddy Cambosa
Ecommerce-Marketing-2024-New-Hero-Image
Marketing Southeast Asia
MARKETECH APAC pioneers ‘E-Commerce Marketing’ conference in PH, forwarding dialogue on future of commerce
May 2, 2024
By Aliza Carmona
No posts found

Most Recent Articles

MARKETECH APAC’s inaugural ‘What’s NEXT in Marketing: Hong Kong 2025’ highlighted discussions on customer-centric marketing strategies
MARKETECH APAC’s inaugural ‘What’s NEXT in Marketing: Hong Kong 2025’ highlighted discussions on customer-centric marketing strategies
May 13, 2025
Teddy Cambosa
No posts found
Grab names new managing directors for Singapore, Vietnam operations
May 13, 2025
Fatima Baduria
Apple showcases iPhone 16 Pro’s cinematic prowess in 27-minute film by Hirokazu Kore-eda
May 13, 2025
Aliza Carmona
Samsung announces key leadership appointments in APAC to support FAST consumption in region
May 13, 2025
Teddy Cambosa
Stratworks named as communications partner of Raemulan Lands, Geely Motors, IKEA, McCormick Philippines
May 13, 2025
Fatima Baduria
R/GA marks new chapter with first C-suite hire, naming Urvashi Shivdasani as global CFO
May 13, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin