Manila, Philippines – Commercial banking company UnionBank has announced appointments for its thrift bank subsidiary CitySavings and digital bank subsidiary UnionDigital respectively. They include Ana Aboitiz Delgado as the new chairperson of CitySavings and Henry R. Aguda as the CEO and president of UnionDigital.
Delgado is concurrently serving as the senior executive vice president, chief customer experience officer and chief digital channels officer at UnionBank.
She took strides in growing UnionBank’s digital customer base via its UB Online mobile app and was the force behind the transformation and redesign of its branches, which elevated the customer experience in physical premises. Additionally, she played a key role in the signing of the game-changing acquisition between Citibank N.A. and UnionBank.
Meanwhile, Aguda was instrumental in the trailblazing digital transformation of UnionBank as its chief technology and transformation officer. Under his term as chairman, CitySavings expanded its reach in the mass and underserved markets by accelerating the approval of teacher and motorcycle loans through the use of data science credit-scoring and acquisition models.
Aside from Delgado, Lorenzo T. Ocampo was also appointed as vice chairman and CEO of CitySavings, while Manuel G. Santiago Jr. assumed the position of president and chief operating officer of the thrift bank.
“These leadership appointments are key to taking both CitySavings and UnionDigital to the next level of digitally-driven growth and scale, towards our aspiration to be a Great Retail Bank,” UnionBank President and CEO Edwin R. Bautista said.
The new appointments build on UnionBank’s continuing growth in the Philippine retail banking sector, following its acquisition of Citi’s consumer banking business in the country. In an exclusive The Inner State interview with Albert Cuadrante, Union Bank of the Philippines’ chief marketing officer, he shared that the acquisition helped them to grow their banking offering.
“The clear synergies that this acquisition presents us with opportunities to come out with even better products and further elevate our level of service to customers,” noted Cuadrante.
