Japan – Independent creative agency UltraSuperNew has appointed creative talent Diana Ganea—formerly of Wieden+Kennedy Tokyo—as art director in its Tokyo office.
Ganea will be working across accounts such as SKYN, Sheraton, Jameson, and the interactive music-learning platform Yousician, bringing a style shaped by her interest in graphic design and emerging technologies.
Originally from Copenhagen, she has a multidisciplinary background spanning film, out-of-home, events, social, 3D, and augmented reality. At Wieden+Kennedy Tokyo, she contributed to campaigns for global brands including Samsung, Google, IKEA, Nike, and most recently, Netflix.
A graduate of the London College of Communication, Ganea’s work often explores youth culture and mixed media formats. Her previous projects include an AR experience featuring IKEA’s BLÅHAJ plushie for the Tiny Homes campaign and a reimagined playground for Nike’s Playground for All.
Before relocating to Tokyo, Ganea worked with London-based creative events agency My Beautiful City and creative studio Object & Animal, contributing to campaigns, music videos, and the cover design for FKA Twigs’ Cellophane.
Speaking about her new role, Ganea said, “I’m thrilled to join UltraSuperNew’s Tokyo team, a place that values bold ideas and a forward-thinking, experimental approach. I’m excited to explore new formats and technologies with such a talented group and to create work that’s both meaningful and unexpected.”
Operating out of UltraSuperNew’s Tokyo office, Ganea will report to creative director Yousuke Ozawa.
Ozawa shared, “Diana immediately raised the creative bar when she joined, and that standard has only continued to rise thanks to her sharp eye for design and deep understanding of technology. We knew right away she was a perfect fit for UltraSuperNew – her passion for creating original, meaningful work far outweighed any superficial ambition, which is exactly what we value most here. Despite her intense drive, she brings a kind and gentle spirit that’s incredibly likeable and has naturally strengthened the chemistry across teams. She continues to surprise me every time – and I can’t wait to see what she comes up with next.”
