Australia – Uber Eats has launched the latest iteration of its ‘Get almost, almost anything’ campaign via Special and Essence Mediacom. The campaign, featuring Cher, reminds Australians that Uber Eats can deliver more than their favourite takeaway meal.
In the campaign, Cher is seen humming along to one of her most famous songs and pining for her heyday of the 1980s. After using Uber Eats to order a time machine, she seems to get her wish until it becomes clear that she’s turned back the clock a few decades too far, and landed somewhere she doesn’t quite belong.
Pop icon Cher’s unexpected journey continues in a series of social spots which further illustrate the perils of the 17th century, and the array of items available on Uber Eats in the 21st – from retail, grocery, alcohol, convenience and of course, restaurant cuisine.
A teaser launched during the premiere episode of Married at First Sight, complemented by a series of audio ads and social spots rolling out across various platforms.
Previously fronted by Kris and Kendall Jenner, Tom Felton, Nicola Coughlan, Jason Alexander and most recently Andy Murray, ‘Get almost, almost anything’ is a self-deprecating admission that there are some things Uber Eats don’t deliver – demonstrated through the chaos that would ensue if some people’s desires were, in fact, available on the app.
“I get approached to do commercials all the time – but the creativity and hilarity that Uber Eats presented appealed to me right away. I am really proud of the final product. I sincerely hope Uber will get me back my boots,” Cher said during her involvement with the campaign.
Channa Goonasekara, brand lead for ANZ at Uber Eats, said, “There’s not a single syllable in showbiz that projects more starpower than Cher. We reached for the stars and found a way to bring one of her most nostalgic songs and some of Cher’s most iconic outfits from her enduring career into our latest campaign. This is a high watermark for our Get Almost, Almost Anything series. Cher’s performance reminds audiences that while Uber Eats can get you thyme delivered, we can’t turn back time – and as it turns out that’s probably a good thing.”
Meanwhile, Nicole Bardsley, head of marketing at Uber Eats, commented, “Uber Eats is on a mission to bring people thyme and to save them time, I can think of no better ambassador than Cher. Given her timeless appeal it is our hope that this campaign will resonate instantly and remind Australians of the host of everyday items you can get delivered with Uber Eats.”
James Sexton, creative director at Special added, “This platform continues to evolve and provide heaps of opportunities. Who would have thought three years ago that we’d be sending pop icon Cher back to the dark ages.”
Lastly, Harry Neville-Towle, creative director at Special, stated, “Cher is the epitome of glamour, and the 1680s, well it’s anything but. Throwing them together felt wrong, but so very right.”
