Hong Kong – TUMI, an international travel, lifestyle, and accessories brand, announced the opening of its first flagship shop in the Asia-Pacific area. The recently created store draws influence from the brand’s classic 19 Degree collection and stands as the pioneer of its sort on a global scale. It is located in Omotesando, a prominent luxury fashion hotspot in Tokyo, Japan.
TUMI hosted an exclusive VIP preview event on December 20 to celebrate this accomplishment. Victor Sanz, TUMI’s creative director, Takumi Kitamura, a Japanese actor and singer, as well as TUMI executives, business partners, VIPs, and media and influencers from different regions, attended the occasion.
The ground floor flagship store is more than 2,000 square feet in size and features a design with over 250 aluminium fins and hundreds of LED lights illuminating the distinct curves of the 19 Degree range. Inside, a 19 Degree Aluminum sculpture by Michael Murphy creates the illusion that it is changing into the TUMI “T” logo as people wander around it. It is a perceptual artwork.
Speaking about the launch, Victor Sanz, creative director of TUMI, said, “We are thrilled to unveil TUMI’s newly designed store in Omotesando. Not only is it our first flagship store in Asia-Pacific, but it’s also one of our most ground-breaking store concepts globally. We’ve taken the superior quality, design excellence and technical innovation that defines TUMI and created a completely unique design that is inspired by our 19 Degree collection. From the sculptural 3D facade to the upgraded materials, each carefully planned detail and element speaks to TUMI’s brand DNA,”
