Tag: Flagship store

Hong Kong – Moroccan coffee brand Bacha Coffee has opened its first full-concept location in Hong Kong, marking its debut at Harbour City with a flagship offering over 200 varieties of 100% Arabica coffee and traditional coffee service.

Spanning 2,500 square feet and overlooking Victoria Harbour, Bacha Coffee’s new Harbour City flagship brings together three distinct concepts under one roof: a Coffee Boutique, a Coffee Room, and a Takeaway counter. This marks the brand’s first full-scale store in Hong Kong and its most immersive to date in the city.

The Coffee Room—Hong Kong’s first—offers seating for 50 and introduces Bacha Coffee’s signature dining experience, blending its traditional Moroccan roots with modern café culture. Inspired by the original Dar el Bacha in Marrakech, the space is designed to reflect the brand’s heritage, with coffee masters preparing brews using traditional golden gooseneck pots.

While the focus remains on the coffee, the menu includes a selection of all-day dishes and pastries intended to complement the brews. Highlights include Moroccan-style meatballs and a signature club sandwich, alongside daily handcrafted viennoiseries.

The adjacent Coffee Boutique offers beans sold whole or ground to order, along with curated gift sets. A takeaway section allows customers to enjoy coffees to go, served hot or iced, and accompanied by touches such as Chantilly cream and reusable glass straws.

“The Bacha Coffee Room experience is a significant addition to Hong Kong, allowing coffee lovers to immerse themselves in our rich heritage,” said Taha Bouqdib, president and CEO of Bacha Coffee. 

“Our every location and concept around the world bears the DNA of the original location at the Dar el Bacha in Marrakech, complete with intricate decor and elegant furnishings designed to engage the senses, transporting our guests to an era when coffee was served with true reverence. As a key strategic location in our global expansion, we believe this Harbour City venue will become a cherished destination that honours the past while crafting the future for coffee enthusiasts,” Bouqdib continued. 

In 2023, Bacha Coffee launched its inaugural boutique and takeaway experience chain in Hong Kong, located at the IFC mall. The Harbour City launch is part of Bacha Coffee’s broader international expansion, which now includes 32 locations across 12 cities in Europe, the Middle East, and Asia. In April, the brand opened its first European flagship on the Champs-Élysées in Paris, adding to a global footprint that includes Dubai, Doha, Seoul, Singapore, and Taipei.

Malaysia – Apple will open its first store in Malaysia, becoming the company’s newest location as it expands across Asia. It is the first Apple Store to open in Malaysia, creating a whole new set of potential for both the brand and its dedicated customers. 

In a statement, Apple announced its intention to open its first shop in Malaysia, with the store projected to be in Kuala Lumpur. Customers will have access to the complete line of Apple products and services at this shop, including the newest iPads and iPhones, Mac computers, Apple Watches, and more. 

The Apple Store will offer direct job opportunities as it seeks store leaders, experts, and creatives capable of providing the unique Apple retail customer experience. Local training activities will be conducted to help establish a skilled team that can support consumers and interact with the larger community. 

A key component of Apple’s strategic global expansion plan, which aims to meet the diverse needs of customers worldwide, is the company’s increased presence in Asia. Through this attempt, Apple is able to better serve a wider range of consumers and understand the needs and preferences of customers from a variety of backgrounds and cultures. The opening of this new location in Malaysia is Apple’s commitment to growing its customer base. 

With its growing presence in Asia, the business promises to continually present solutions and provide customer service to its growing customers. As Apple continues to develop and grow, these international endeavours highlight the significant degree to which technology has become ingrained in society globally, enabling people to stay connected, productive, and enthralled with technology. 

Hong Kong – TUMI, an international travel, lifestyle, and accessories brand, announced the opening of its first flagship shop in the Asia-Pacific area. The recently created store draws influence from the brand’s classic 19 Degree collection and stands as the pioneer of its sort on a global scale. It is located in Omotesando, a prominent luxury fashion hotspot in Tokyo, Japan.

TUMI hosted an exclusive VIP preview event on December 20 to celebrate this accomplishment. Victor Sanz, TUMI’s creative director, Takumi Kitamura, a Japanese actor and singer, as well as TUMI executives, business partners, VIPs, and media and influencers from different regions, attended the occasion.

The ground floor flagship store is more than 2,000 square feet in size and features a design with over 250 aluminium fins and hundreds of LED lights illuminating the distinct curves of the 19 Degree range. Inside, a 19 Degree Aluminum sculpture by Michael Murphy creates the illusion that it is changing into the TUMI “T” logo as people wander around it. It is a perceptual artwork.

Speaking about the launch, Victor Sanz, creative director of TUMI, said, “We are thrilled to unveil TUMI’s newly designed store in Omotesando. Not only is it our first flagship store in Asia-Pacific, but it’s also one of our most ground-breaking store concepts globally. We’ve taken the superior quality, design excellence and technical innovation that defines TUMI and created a completely unique design that is inspired by our 19 Degree collection. From the sculptural 3D facade to the upgraded materials, each carefully planned detail and element speaks to TUMI’s brand DNA,”

Manila, Philippines – BLCKBOX, the official apparel and merchandise division of esports company Tier One Entertainment, has launched its first flagship store in the Philippines located at Quezon City in Metro Manila. 

Said flagship store aims to emulate its online success by pushing the brand as a leading esports fashion brand in the local and global market. The store opened on December 15.

BLCKBOX has been an ever-present fixture in its events, and also in various conventions and gatherings throughout the year, including CONQuest Festival 2022, ESGS 2022, and the Mobile Legends Professional League Philippines (MPL-PH) playoffs among others. 

The launch will include the Day One collection which commemorates the 5th year anniversary of Tier One Entertainment. This collection will be an annual release showcasing the history of Tier One Entertainment and provides an opportunity for the fans to be immersed in the culture and iconic moments of Tier One.

Other fresh drops at the store launch include the SIBOL 2022 line, a new BLCK cap, and the MLBB Championship Jersey. The launch will also feature a freedom wall where fans can leave words of encouragement for Blacklist International’s Mobile Legends team before they compete at the M4 World Championship.

Tier One’s first merch offering dates back to Electronic Sports and Gaming Summit (ESGS) 2019, where they released their first limited collection called the ‘FIRST DROP’, which paved the way for a new business venture for Tier One Entertainment. 

In June 2021, BLCKBOX marked its official launch in the e-commerce space through Lazada and Shopee. This established BLCKBOX’s presence as a new gaming lifestyle brand, providing fans with high-quality fashion items for gamers.

Tier One recently unveiled its Web3 incubator programme ‘ALLIANCE’, as well as partnering with Bent Pixels Asia to help creators develop monetisation strategies.

Singapore – Southeast Asia fans of global sports apparel brand Nike has now more ways to avail of its products with its new flagship store in eCommerce platform Lazada.  

With the new store in LazMall, Lazada’s in-app ‘mall,’ Nike is able to directly retail to consumers across five countries – Indonesia, Malaysia, the Philippines, Singapore, and Thailand.

According to Ken Yamada, GM of Nike direct digital commerce in Southeast Asia and India, the flagship store will be complimenting Nike.com and its existing strategic partnerships to enrich its offerings and choices for consumers within the Nike digital ecosystem.

“This venture enables us to consistently offer product accessibility, enjoyable shopping experiences, and a wide variety of innovation and design to our regional consumers in line with our digital growth,” said Yamada.

The initial phase will give consumers access to a wide variety of Nike products online – from footwear to apparel and equipment for men, women, and kids. The assortment will continue to evolve to cater to the unique tastes and needs of consumers in each market.

“Lazada is proud to serve as Nike’s online retail partner for Southeast Asia. Consumers across Southeast Asia will be delighted to have first-hand access to a wide assortment of Nike’s world-renowned designs, especially in the upcoming 11.11 shopping festival,” said Jessica Liu, co-president and regional head of commercial at Lazada Group.

The new collaboration between Nike and Lazada has kicked off in the Philippines, Indonesia, Malaysia, and Singapore, and will be made available in Thailand soon.