Singapore – Integrated creative agency Tilt, a subsidiary of HM International Holdings Limited, has appointed Subbaraju Alluri as chief executive officer for Southeast Asia, signaling a major step in its regional expansion strategy.
Alluri, who brings more than 20 years of leadership experience in marketing and communications across Asia, will oversee Tilt’s growth strategy in Singapore and key Asian markets. His remit includes strengthening the agency’s integrated services and deepening its regional footprint.
William Chan, Group CEO of HM International Holdings, welcomed the appointment, stating, “His extensive regional experience, entrepreneurial spirit, and strategic leadership make him the ideal choice to lead Tilt’s growth journey across Asia.”
Alluri expressed enthusiasm about the new role, commenting, “The agency’s bold, integrated, and future-forward approach is exactly what brands across Asia need in today’s dynamic market. I look forward to working with the talented team to unlock new opportunities and build strong, enduring client partnerships.”
The move is seen as a significant milestone for Tilt as it scales its operations under HM International’s broader strategic direction, positioning itself for accelerated growth in the region.
Last year, the agency welcomed Karn Singh as the new group creative director of Tilt following partnerships with SHOPOLOGY and CONSENSYS, extending its range of services. Moreover, it has also previously welcomed Madina Kalyayeva as its new managing director and partner. In an exclusive interview with MARKETECH APAC, Madina said that the agency’s establishment of a dedicated social media and content production arm will help provide Tilt’s clients with unparalleled support in navigating the evolving digital marketing landscape.
“Tilt is committed to building long-term relationships with our clients, offering consistent support and deeper partnerships. These new offerings will enable us to produce high-quality content quickly, optimising it for maximum impact,” she stated back then.
