Bangkok, Thailand — TikTok has launched the first-ever TikTok SEA Club House, a pop-up creator hub at ICONSIAM in Bangkok, bringing together top sports creators from across Southeast Asia to produce and amplify viral content around the SEA Games 2025.
Kongsak Yodmanee, governor of the Sports Authority of Thailand, said, “At the SEA Games, sports unite nations and TikTok extends that unity across Southeast Asia.”
Designed as a physical and digital engine for real-time storytelling, the Club House features creator studios, LIVE broadcasting stations and collaboration spaces, positioning Thailand as the epicentre of regional sports content during the Games.
Chanida Klyphun, director of public policy, Southeast Asia, TikTok, added, “TikTok is where passion becomes participation and participation becomes opportunity. Through collaborations with sports authorities across the region, we aim to empower creators and help local businesses benefit from the SEA Games moment, contributing to Southeast Asia’s growing digital sports ecosystem.”
The initiative sits at the heart of TikTok’s growing sports ecosystem in Southeast Asia, where sports viewership has risen 57% year on year and sports publisher videos have surged 365%.
Angga Anugrah Putra, general manager of content operations, Southeast Asia, TikTok, said, “Creators today are the cultural playmakers. They don’t just highlight the game—they extend the moment, giving sports stories a longer life, deeper impact, and broader reach.”
